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Patrick Lonergan

Patrick Lonergan

Lecturer in Marketing and Communications, Nottingham Trent University
I am a consumer researcher and currently lecturer in fashion management, marketing and communication in Nottingham Trent University. Having recently graduated from the Kemmy Business School at University of Limerick, I have 5 years’ experience in third-level education, teaching the full range of marketing subjects to undergraduate and postgraduate students while specialising in Consumer Behaviour, Branding and Marketing Communications.

My research and teaching interests are firmly located within Consumer Culture Theory. A core argument that pervades my work is that we cannot continue to understand aesthetic consumption with a sole focus on the consumer through a representational lens. We must also appreciate the intense affective energies, physical forces, mythical narratives, magic, sorcery, mystique etc. of the consumption experience that shapes enduring dispositions and perception of reality.

Estrella Damm: how Spanish beer took on Heineken to brand itself as the cosmopolitan choice

Aug 08, 2018 13:09 pm UTC| Insights & Views Business

The great film director Stanley Kubrick once wrote about the way in which the line between art and commerce was increasingly blurred: Some of the most spectacular examples of film art are in the best TV commercials, he...

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Economy

Australia's naval upgrade may not be enough to keep pace in a fast-changing region

Last year, Professor Roger Bradbury and I questioned whether or not there was an unacceptable risk of the world sleepwalking into war. We cited as reasons to be concerned a lack of strong and principled leadership, the...

U.S. Treasuries suffer on hawkish Fed September policy meeting minutes; FOMC members’ speeches in focus

The U.S. Treasuries lost ground during late afternoon session Thursday after the Federal Reserves September monetary policy meeting minutes remained hawkish ahead of the Philadelphia Fed Manufacturing Index for the month...

UK gilts fall despite lower-than-expected September retail sales data; BoE Governor Carney’s speech in focus

The United Kingdoms gilts fell during Thursdays afternoon session despite a lower-than-expected reading of the countrys retail sales data for the month of September. Market participants will now be looking forward to Bank...

Australia’s September unemployment rate drops to 6-year low, well below RBA’s year-end forecast

Australias strong labour market report for September saw the unemployment rate drop to a six-year low of 5.0 percent, well below the RBAs forecast of 5-1/2 percent for year end. With leading indicators for the labour...

New Zealand bonds fall at close in muted trading session ahead of China’s Q3 GDP data

The New Zealand bonds closed lower Thursday amid a muted trading session that witnessed data of little economic significance as investors remain keen to watch Chinas gross domestic product for the third quarter of this...

Politics

Bringing in backpackers is not the right way to get more workers onto farms

Suddenly, getting workers onto farms is a top political priority. Over the weekend, and again in parliament on Monday, Prime Minister Scott Morrison announced plans to get more backpackers working on farms. We dont...

How the polls could have caught 'surprise' victories like Trump's

The election of Donald Trump to the U.S. presidency surprised almost everyone, including apparently Trump himself. On the morning after the 2016 election, my teenage son made snarky comments about the state of polling...

US midterm elections: the dirty tricks used by parties to skew results in their favour

As the US midterm elections approach, its important to understand how the US has undergone a profound intensification in racially polarised partisanship. Race and attitudes about race closely align with party identities...

View from The Hill: How the government's plan to oppose Hanson's motion became a vote to support it

For Mathias Cormann, 2018 has been the annus horribilis. After emerging badly bruised from the leadership crisis, on Tuesday he took responsibility for the disastrous snafu over Pauline Hansons It is OK to be white...

Pik Botha and Namibia: ambiguities and contradictions

Roelof Pik Botha, South Africas foreign minister under apartheid, who has died at the age of 86, was a man of contradictions. He could, for example, be charming. But, though a long-serving diplomat, he was often very...

Science

How scientists are fighting infection-causing biofilms

The surfaces people interact with every day may seem rather mundane, but at the molecular scale, there is more activity than meets the eye. Every surface we touch has its own unique chemical properties. Its because of...

Prime Minister’s Prize for Science 2018 goes to 'Earth-watcher' Kurt Lambeck

Professor Kurt Lambeck has won the 2018 Prime Ministers Prize for Science. The award recognises Lambecks 50-year contribution to Australian and global science through his research watching planet Earth its a specialist...

Fighting frog fungus: Lee Berger wins PM's Life Scientist 2018 award

Lee Berger is the 2018 recipient of the Frank Fenner Prize for Life Scientist of the Year, one of the Prime Ministers Prizes for Science announced on October 17. Lees research identified the cause of mysterious and...

Boyer Lectures: gene therapy is still in its infancy but the future looks promising

This year marks the 60th anniversary of the ABCs Boyer Lectures. Delivered by Professor John Rasko, the 2018 Life Engineered lectures explore ethical and other issues around gene therapy and related technologies, and their...

How we can turn the tide for women in science

For the first time in 55 years, a woman has won the Nobel Prize in physics Prof. Donna Strickland. This win has publicly highlighted that women are still under-represented in science, particularly in physics. As a...

Technology

Grocers: Get ready to join the blockchain party

In the wake of this years large E. coli outbreak, Walmart notified its leafy green suppliers that they must be using blockchain technology to trace their products before the end of 2019. Walmart, one of the worlds...

‘Fornite’ News, Update: Elon Musk Trolls Players, Act 2 of Season 6 Coming Up

Fortnite has practically become inescapable these days, with everything from Hollywood stars to athletes getting in on the action. Even politicians know what it is and this speaks to the ubiquity of the Battle Royale title...

‘Red Dead Redemption 2’ Release Date, Latest News: At Least 99GB Needed to Install the Game; Rockstar Under Fire For Alleged Poor Working Conditions

Its finally confirmed. Red Dead Redemption 2 is going to require at least 99 GB of storage space for the PlayStation 4 and 107 GB for the Xbox One. That is if players buy a physical copy of the game. For PlayStation 4...

‘Days Gone’ News, Update: Delayed Again; Running In Fear Of ‘Crackdown’ and ‘Anthem’?

Days Gone has been delayed so many times since its 2016 reveal that zombie video game fans have started losing hope that it is ever going to be released. Until recently, PlayStation 4 owners were hoping that the Feb. 22,...

‘Call of Duty: Black Ops 4’ News, Update: Activision Uses Microtransaction For Good, Raises Money For Unemployed Veterans

Call of Duty: Black Ops 4 comes with microtransactions, like many of the video games that Activision produces. However, the company is attempting to slightly diminish the negative reputation of in-game economies by...
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October 20 01:30 UTC Released

CNChina House Prices YY

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7.9 %

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January 31 00:00 UTC 378328378328m

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