Lecturer of Marketing, Swinburne University of Technology
Jason is an applied researcher in Swinburne Business School with expertise in retailing and consumer services. He has almost 10 years experience researching and consulting in the retail industry.
He has presented domestically and internationally on topics including omni-channel retailing, big data, and retail innovations. He has been a regular commentator in national media outlets, appearing in outlets including AFR, A Current Affair, ABC News, Channel 9 News, and The Australian.
Australians love sport. Whether it be record crowds at the recent Boomers v USA basketball game, or the record numbers who sign up as loyal members of our professional teams, sport plays a major role in the Australian...