Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
Professor Martin Grimmer is the Executive Dean of the Tasmanian School of Business and Economics (TSBE) at the University of Tasmania. Martin began his academic career in Queensland and has worked at the University of Queensland and Griffith University. As a psychologist, Martin's core interest is in examining the motivations and underlying reasons for human behaviour. He researches in consumer behaviour, specifically ethical and pro-environmental consumer behaviour. He has conducted research into the effect of corporate reputation and green marketing communications on purchase behaviour, carbon foot-printing, and factors that impact upon consumer attitudes towards, and purchase of, green products. Martin has also maintained an interest in research methodologies, and has published on trends in the use of research methods in marketing.
What makes an ideal main street? This is what shoppers told us
Nov 02, 2023 08:08 am UTC| Life
A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...
Blind bags: how toy makers are making a fortune with child gambling
Dec 19, 2019 02:34 am UTC| Insights & Views Business
For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...
No presents, please: how gift cards initiate children into the world of 'credit'
Jul 19, 2018 14:13 pm UTC| Insights & Views Life
Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight