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Louise Grimmer

Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Dr Louise Grimmer is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University of Tasmania.

Louise is an active researcher in the areas of issues management and crisis communications in the context of the retail industry, factors affecting small and independent retailers, and how marketing communications can help retailers grow their firms. She is currently conducting the 'Business as Usual' retail research project which is the only known longitudinal study examining the importance of various resources on the performance of small, independent retail firms. Louise is also leading a research project ‘Just Like the Locals’ which examines the impact of Airbnb host recommendations in encouraging tourist visitation to local shops and restaurants. A third project 'Marketing the City' is currently being conducted across four sites in Tasmania, Australia. Her other research interests are supermarket and department store retailing and how the digital economy is transforming traditional modes of shopping.

Louise is the Founder and Convener of the Tasmanian Retail Network which brings together retailers, retail marketers, students and academics. Louise is a Certified Practising Marketer and a member of the Australian Marketing Institute, the American Marketing Institute, the Small Enterprise Association of Australia & New Zealand, and she is a Fellow of the Institute of Place Management.

What makes an ideal main street? This is what shoppers told us

Nov 02, 2023 08:08 am UTC| Life

A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and...

A heated steering wheel for $20 a month? What's driving the subscriptions economy

Jul 18, 2022 07:05 am UTC| Economy

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it gets its own acronym,...

The rise and rise of Aldi: two decades that changed supermarket shopping in Australia

Jan 22, 2021 07:50 am UTC| Business

Twenty years ago, on January 25 2001, a virtually unknown German supermarket chain quietly opened its first stores in Australia. The two stores one in Sydneys inner-west suburb of Marrickville, the other in the outer...

The suburbs are the future of post-COVID retail

Nov 02, 2020 07:05 am UTC| Economy

The COVID-19 pandemic delivered a body blow to CBD retailers, but its just the latest of their challenges in recent years. They were already under pressure from cautious consumer spending, intense competition from online...

Blind bags: how toy makers are making a fortune with child gambling

Dec 19, 2019 02:34 am UTC| Insights & Views Business

For many of us, our first experience with gambling was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents. Now the...

No presents, please: how gift cards initiate children into the world of 'credit'

Jul 19, 2018 14:13 pm UTC| Insights & Views Life

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of childrens toys at home, more and more parents...

Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women

Jun 06, 2018 07:33 am UTC| Insights & Views Life

Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...

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Economy

Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals

Gold prices reversed early gains and moved lower during Asian trading on Thursday, pressured by a strengthening U.S. dollar and reduced demand for safe-haven assets. Investor focus has shifted toward upcoming central bank...

Thailand Inflation Remains Negative for 10th Straight Month in January

Thailands annual headline inflation rate stayed in negative territory for the tenth consecutive month in January, underscoring continued price pressures driven largely by lower energy costs and government measures aimed at...

Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off

Silver prices tumbled sharply during Asian trading on Thursday, leading a broad sell-off across the precious metals market and erasing most of the short-lived rebound seen earlier this week. The steep decline highlighted...

South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks

South Koreas efforts to stabilise its currency are facing a growing domestic challenge as retail investors continue to pour record amounts of money into U.S. stocks, driving strong demand for dollars while the won trades...

Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady

Federal Reserve Governor Lisa Cook emphasized the importance of protecting the central banks credibility by ensuring inflation returns to its long-term target, signaling continued caution on monetary policy despite recent...

Politics

Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports

The U.S. government is prepared to allow Chinas ByteDance to purchase Nvidias advanced H200 AI chips, but negotiations remain stalled as Nvidia has not agreed to the proposed conditions governing their use. According to...

Trump Endorses Clay Fuller in Georgia Special Election to Replace Marjorie Taylor Greene

President Donald Trump has thrown his weight behind conservative prosecutor Clay Fuller in the upcoming Georgia special election to replace Marjorie Taylor Greene, signaling a major shift in the political dynamics of...

CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences

Hong Kong-based conglomerate CK Hutchison has initiated international arbitration proceedings against the Panamanian government after Panamas Supreme Court annulled licences held by its subsidiary, Panama Ports Company, to...

Trump Stays Neutral on 2028 GOP Successor as Vance and Rubio Emerge as Top Contenders

President Donald Trump has declined to take sides in early speculation over who could succeed him as the Republican presidential nominee in the 2028 election, as Vice President JD Vance and Secretary of State Marco Rubio...

U.S. Justice Department Removes DHS Lawyer After Blunt Remarks in Minnesota Immigration Court

The U.S. Justice Department has removed a government lawyer from a high-pressure assignment in Minnesota following blunt comments made in federal court about her workload and the governments failure to comply with judicial...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch

Major PC manufacturers including HP, Dell, Acer, and Asus are reportedly exploring the option of sourcing memory chips from Chinese semiconductor companies for the first time, as a prolonged global supply crunch continues...

OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering

OpenAI is significantly accelerating its enterprise AI strategy by hiring hundreds of new employees for its technical consulting division, according to a report by The Information, citing a person familiar with the...

SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off

SoftBank Group Corp. (TYO:9984) shares tumbled sharply on Thursday, tracking a steep decline in Arm Holdings (NASDAQ:ARM) after the UK-based chip designer reported weaker-than-expected earnings for the December quarter....

Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised

Sony Corp (TYO:6758) reported stronger-than-expected third-quarter earnings, driven by solid performance in its gaming, music, and image sensor businesses. The Japanese conglomerate also raised its full-year forecast,...

SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO

Elon Musks SpaceX is reportedly exploring ways to secure early inclusion in major stock market indexes ahead of its highly anticipated initial public offering, a move aimed at boosting liquidity and stabilizing its share...