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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

Asian Currencies Slide as Indian Rupee Hits Record Low Amid Iran Tensions

Asian currencies weakened further on Tuesday, led by the Indian rupee, which plunged to a record low as rising Middle East tensions pushed crude oil prices higher and strengthened demand for the U.S. dollar. Investors also...

US, Japan Reaffirm Strong Currency Coordination Amid Yen Volatility

U.S. Treasury Secretary Scott Bessent and Japanese Finance Minister Satsuki Katayama reaffirmed strong cooperation on foreign exchange policy during meetings in Tokyo, signaling continued coordination to address excessive...

Rubio Discusses Iran Crisis and Strait of Hormuz Disruptions With UK and Australia

U.S. Secretary of State Marco Rubio held separate discussions on Monday with Australian Foreign Minister Penny Wong and British Foreign Secretary Yvette Cooper regarding the escalating Iran conflict and the ongoing...

Trump Says Iran Ceasefire ‘On Life Support’ as Oil Prices Surge Above $104

Hopes for a peace deal between the United States and Iran weakened Tuesday after U.S. President Donald Trump said the fragile ceasefire was on life support following Tehrans rejection of a U.S.-backed proposal aimed at...

US Inflation Expected to Rise Again in April as Fed Signals Higher Interest Rates

U.S. consumer prices likely increased at a steady pace for the second consecutive month in April, reinforcing concerns that inflation remains stubbornly high and strengthening expectations that the Federal Reserve will...

Politics

Israel Approves Special Military Tribunal for Hamas October 7 Attack Suspects

Israels parliament has approved a new law establishing a special military tribunal to prosecute Palestinian militants involved in the October 7, 2023 Hamas-led attack on Israel. The legislation, passed late Monday by a...

GOP Lawmakers Probe Sam Altman and OpenAI Ahead of Potential IPO

Republican lawmakers and several Republican state attorneys general are increasing scrutiny of OpenAI CEO Sam Altman over concerns tied to the companys governance and business relationships ahead of a possible OpenAI IPO,...

Trump Weighs Renewed Military Action Against Iran Amid Strait of Hormuz Crisis

U.S. President Donald Trump is reportedly giving stronger consideration to restarting major combat operations against Iran as diplomatic efforts and nuclear negotiations continue to stall. According to a CNN report...

Trump Administration Seeks Court Pause to Reinstate 10% Global Tariffs

The Trump administration has asked a U.S. federal court to temporarily pause a recent ruling that challenged the legality of the administrations 10% global tariff policy while the government continues its appeal process....

Arcadia Mayor Eileen Wang Pleads Guilty in China Foreign Agent Case

Arcadia Mayor Eileen Wang has agreed to plead guilty to a federal charge of acting as an unregistered foreign agent for the Chinese government, according to U.S. officials. The case has drawn national attention due to...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

Kuaishou Stock Jumps on Kling AI IPO Plans and $20 Billion Valuation

Kuaishou Technology (HK:1024) shares surged on Tuesday after reports revealed that the Chinese short-video giant is considering spinning off its Kling artificial intelligence video generation business. The news boosted...

Samsung Shares Slide as Labor Talks Intensify Ahead of Planned Strike

Samsung Electronics shares dropped more than 2% on Tuesday as investors monitored critical negotiations between the tech giant and its labor union over a potential strike that could impact the global semiconductor...

Ibiden Stock Surges as AI Chip Demand Boosts Profit Outlook

Ibiden Co., Ltd. (TYO:4062) shares climbed sharply on Tuesday after the Japanese semiconductor component manufacturer reported strong annual earnings and raised its forecast for the current fiscal year. The companys stock...

OpenAI-Microsoft Deal Sets $38 Billion Revenue-Sharing Cap Ahead of Potential IPO

OpenAI and Microsoft have reportedly agreed to place a $38 billion cap on total revenue-sharing payments, according to a report published Monday by The Information. The move is seen as part of OpenAIs broader effort to...

Nintendo Shares Tumble as Weak Forecast and Rising Switch 2 Costs Worry Investors

Nintendo shares plunged on Monday after the Japanese gaming giant posted annual earnings that missed analyst expectations and issued a weaker-than-expected outlook for the current fiscal year. The disappointing forecast...