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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

Time to buy local: war fuel price shocks reveal the folly of a long food supply chain

Most of our food travels many thousands of kilometres across Australia to reach our kitchens. We are highly dependent on a vast web of long-haul trucks to move food between growers, massive food distribution hubs and large...

Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war?

Gold has long enjoyed a reputation as a financial safe haven during stormy times. But over the past few months of geopolitical chaos and market panic, the precious metal has moved more like a roller coaster than a steady...

WTO Reform Talks Begin in Cameroon Amid Global Trade Tensions

Trade ministers from around the world convened Thursday in Yaoundé, Cameroon, for a critical four-day summit focused on reforming the World Trade Organization. The high-stakes gathering comes at a turbulent moment...

Japan Eyes Oil Futures Intervention to Stabilize Yen Amid Middle East Crisis

Japan is exploring an unconventional strategy to halt the yens ongoing decline directly intervening in global crude oil futures markets. The proposal, first reported by Reuters, signals Tokyos growing frustration as...

U.S. Stock Futures Steady as Iran Reviews U.S. Ceasefire Proposal

U.S. stock index futures held relatively steady on Wednesday evening after Iran signaled it was reviewing a ceasefire proposal put forward by Washington aimed at ending the ongoing Middle East conflict. The cautious market...

Politics

Russia-Iran Military Alliance Deepens With Drone Shipments Amid Middle East Tensions

Moscow is moving closer to completing a multi-phase transfer of lethal drones, medicine, and food supplies to Tehran, according to Western intelligence sources cited by the Financial Times. The deliveries are designed to...

Iran-U.S. Negotiations: Tehran Reviews American Peace Proposal Amid Ongoing Gulf Conflict

Irans foreign minister confirmed Wednesday that Tehran is examining a United States peace proposal aimed at ending the escalating Gulf war, though officials stressed this falls short of direct negotiations between the two...

FEMA Reinstates $1 Billion Disaster Prevention Grant Program After Court Order

The Federal Emergency Management Agency has announced the resumption of a key disaster prevention initiative after facing legal challenges that forced the reversal of its earlier cancellation. The agency is once again...

Taiwan Arms Deal on Track Despite U.S.-China Summit Uncertainty

Taiwans Defense Minister Wellington Koo confirmed Thursday that the next major U.S. arms sale to the island remains on schedule, revealing that Taipei has already received a formal letter of guarantee from Washington...

G7 Foreign Ministers Gather in France Amid Global Tensions and U.S. Policy Uncertainty

Foreign ministers from the worlds top Western democracies have convened in France this week for a high-stakes two-day summit at the historic 12th-century Abbaye des Vaux-de-Cernay, located roughly 40 kilometers southwest...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Reflection AI Eyes $25 Billion Valuation in Massive $2.5 Billion Funding Round

Nvidia-backed artificial intelligence startup Reflection AI is in advanced discussions to secure $2.5 billion in fresh funding, with negotiations pointing to a staggering pre-money valuation of $25 billion, according to a...

Nanya Technology Shares Surge 10% After $2.5 Billion Private Placement from Sandisk and Cisco

Shares of Taiwan-based memory chip manufacturer Nanya Technology soared to their daily limit of 10% on Thursday morning following the companys announcement of a major $2.5 billion private placement deal backed by prominent...

SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion

South Korean memory chip giant SK Hynix has submitted a confidential filing for a U.S. stock market listing in 2026, with sources indicating the move could raise as much as $14 billion. The company intends to offer...

Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push

Meta Platforms made a significant move this week by granting restricted stock units and stock options to several of its most senior leaders, including Chief Financial Officer Susan Li and Chief Technology Officer Andrew...

SpaceX IPO Filing Expected This Week as Valuation Could Surpass $75 Billion

Elon Musks SpaceX is reportedly moving closer to going public, with plans to submit its initial public offering prospectus to regulators as early as this week or next, according to a report by The Information citing a...