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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

Gen Z goes retro: Why the younger generation is ditching smartphones for 'dumb phones'

May 11, 2023 15:57 pm UTC| Insights & Views

There is a growing movement among Gen Z to do away with smartphones and revert back to less smart phones like old-school flip and slide phones. Flip phones were popular in the mid-1990s and 2000s, but now seem to be making...

ChatGPT could be a game-changer for marketers, but it won't replace humans any time soon

Jan 24, 2023 05:39 am UTC| Technology

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI. GPT...

Economy

Beyond the spin, beyond the handouts, here’s how to get a handle on what’s really happening on budget night

Three weeks from now, some of us will be presented with a mountain of budget papers, and just about all of us will get to hear about them on radio, TV or news websites on budget night. The quickest way to find out what...

Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility

Ivan Vladislavić is Johannesburgs literary linkman. He tells us, in the first pages of his new book, The Near North, that before cities were lit, first by gaslight and later electricity, people of means paid torchbearers...

Why is the London Stock Exchange losing out to the US

London Stock Exchange (LSE), which can trace its heritage to the coffee houses of the 17th century, is failing. The volume of shares traded is sharply declining, and some UK companies are swiftly moving to the US...

Why Germany ditched nuclear before coal – and why it won’t go back

One year ago, Germany took its last three nuclear power stations offline. When it comes to energy, few events have baffled outsiders more. In the face of climate change, calls to expedite the transition away from fossil...

What if the Reserve Bank itself has been feeding inflation? An economist explains

Heres something for the board of the Reserve Bank of Australia to ponder as it meets next month to set interest rates. It has pushed up rates on 13 occasions since it began its attempt to restrain inflation in May...

Politics

Labour can afford to be far more ambitious with its economic policies – voters are on board

To say that the Labour party is flying high in the polls is something of an understatement. But despite its consistent lead against the Tories, the opposition finds itself in a rather odd position: on the cusp of power but...

History for sale: what does South Africa’s struggle heritage mean after 30 years of democracy?

One of my favourite statues is the one of Nelson Mandela at the Sandton City shopping centre in Johannesburg. Larger than life, its oversized bronze shoes shimmer in the evening light, polished by the hands of many...

Sudan: civil war stretches into a second year with no end in sight

In the early hours of April 15 2023, the Rapid Support Forces (RSF) a Sudanese paramilitary force attacked the military airstrip in the town of Merowe and deployed troops across strategic locations in Sudans capital,...

Joe Biden Proposes Record 44.6% Capital Gains Tax in Latest Budget Plan That May Favor Cryptocurrencies

President Joe Biden has proposed raising the capital gains tax to an unprecedented 44.6% in a bold fiscal move, targeting the wealthiest Americans. This hike is part of his 2025 budget proposal to reduce income...

Turkey’s suppression of the Kurdish political movement continues to fuel a deadly armed conflict

The world has 91 democracies and 88 autocracies. Yet 71% of the worlds population (some 5.7 billion people) are living under autocratic rule, a big jump from 48% ten years ago. This trend towards authoritarianism can...

Science

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

The rising flood of space junk is a risk to us on Earth – and governments are on the hook

A piece of space junk recently crashed through the roof and floor of a mans home in Florida. Nasa later confirmed that the object had come from unwanted hardware released from the international space station. The 700g,...

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

Technology

Huawei Leaks: Next-Gen Kirin CPU to Rival Apple's M3 Processor

Huaweis chip development team is rumored to be working on a next-generation Kirin CPU that could give Apples M3 a run for its money. The chip is expected to leverage the innovative Taishan V130 architecture, focusing on...

SHIB Burn Rate Soars 88% Following Major Shibarium Upgrade Announcement

Following a crucial upgrade announcement for Shibarium, Shibburn reports a dramatic 88.32% increase in the SHIB burn rate, removing millions from circulation and significantly boosting Shiba Inu coin holders. SHIB...

Solana Co-Founder Clashes with Vitalik Buterin, Champions Meme Coin Culture

In a bold social media move, Solanas co-founder Raj Gokal defended meme coins and subtly critiqued Ethereums Vitalik Buterin, stirring controversy in the crypto community. Solanas Gokal Defends Meme Coins, Warns...

Tesla Model 3 Performance Price Surges Days After Debut, Cybertruck Powershare Costs Skyrocket

Just days after Tesla released its Model 3 Performance, the company increased its price by $1,000. Meanwhile, a Tesla Cybertruck owner faces a staggering $30,000 quote for a Powershare installation, which would enable his...

Apple Partners with OpenAI for On-Device AI in iOS 18, Enhancing Privacy

Apple Inc. has reignited discussions with OpenAI to integrate advanced AI features into iOS 18, utilizing large language models entirely on-device. According to a Bloomberg report, this move promises to significantly...