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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

Gen Z goes retro: Why the younger generation is ditching smartphones for 'dumb phones'

May 11, 2023 15:57 pm UTC| Insights & Views

There is a growing movement among Gen Z to do away with smartphones and revert back to less smart phones like old-school flip and slide phones. Flip phones were popular in the mid-1990s and 2000s, but now seem to be making...

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Economy

U.S. Economy Grows Faster Than Expected in Q2, Inflation Pressures Easing

The U.S. economy expanded faster than anticipated in the second quarter, with a 2.8% annualized growth rate driven by robust consumer spending and business investment. Inflation pressures eased, supporting expectations for...

China Central Bank Surprises Markets with Second Unscheduled Rate Cut This Week

Chinas central bank surprised markets again this week with an unscheduled rate cut, issuing 200 billion yuan in one-year loans at significantly lower rates to stimulate the economy and address sharp stock market...

Turkey Terminates Saudi Deposit, Reflects Growing Economic Confidence

On July 24, Turkeys central bank announced it terminated a $5 billion deposit transaction with Saudi Arabia, signaling increased confidence in rebuilding foreign exchange reserves independently. The move reflects Turkeys...

Japan's Factory Activity Declines in July, but Service Sector Sees Significant Growth

Japans factory activity contracted slightly in July as output and new orders fell, according to a business survey. However, the service sectors expansion led to overall growth in the private sector, with the au Jibun Bank...

China Cuts Interest Rates to Boost Economy Amid Growth Concerns

On July 22, China, the worlds second-largest economy, enacted unexpected interest rate cuts to stimulate its sluggish, debt-laden economy. The Peoples Bank of China lowered key rates by 10 basis points following...

Politics

DNC Revamps Nominating Process as Kamala Harris Rises to Prominence

The Democratic National Committee (DNC) is set to conduct a virtual roll call vote to select the partys 2024 presidential nominee ahead of the convention in Chicago. This procedural change reflects the rapid momentum...

Donald Trump Refuses to Debate Kamala Harris, Suggests Democrats Might Change Nominee

Former President Donald Trump has announced that he will not commit to any debates with Vice President Kamala Harris at this time, suggesting that the Democratic Party might still change its nominee for the upcoming...

Melania Trump's Upcoming Memoir Faces Backlash: Critics Slam It as a 'Cash Grab'

Melania Trumps anticipated memoir, Melania, has ignited a storm of criticism even before its fall 2024 release. The former First Ladys book, now available for preorder on her website with prices ranging from $40 to $150,...

FBI Director Casts Doubt on Donald Trump's Bullet Injury Claim in Assassination Attempt

FBI Director Christopher Wray expressed uncertainty on Wednesday about the nature of the injury former President Donald Trump sustained during an assassination attempt earlier this month. Testifying before the House...

Kamala Harris Demands Ceasefire, Vows Not to Stay Silent on Gaza Suffering

Vice President Kamala Harris has declared she will not remain silent about the suffering in Gaza amid the ongoing Israel-Hamas war. On Thursday, Harris conveyed her serious concerns to Israeli Prime Minister Benjamin...

Science

SpaceX Falcon 9 Ready to Fly Again Saturday After Resolving Engine Anomaly

SpaceX is set to relaunch its Falcon 9 rocket on Saturday (July 26) after a rare flight anomaly earlier this month. The company identified and fixed an engine issue, ensuring the rockets safety and readiness for its next...

SpaceX Reports 50,000 Collision-Avoidance Maneuvers by Starlink Satellites in Six Months

SpaceXs recent report indicates Starlink satellites executed 50,000 collision-avoidance maneuvers from December 2023 to May 2024, reflecting increasing traffic in orbit and raising concerns about potential...

SpaceX Unveils Design for ISS Deorbit Vehicle Using Dragon Heritage Hardware

NASAs decision to entrust SpaceX with constructing the ISS deorbit vehicle marks a significant milestone in space technology. SpaceX recently revealed a rendering of the car based on its Dragon spacecraft, which features...

SpaceX Completes Heat Shield Upgrade for Starship Ahead of Critical Flight 5 Test

SpaceX has completed a significant heat shield upgrade for Starship ahead of its fifth test flight. The upgrade aims to improve reentry safety following the issues from the fourth flight. A critical static fire test is...

SpaceX's New EVA Spacesuits Pass Testing for Historic Commercial Spacewalk

SpaceX has finalized acceptance testing of its new EVA spacesuits, marking a significant milestone for the Polaris Program. The suits will facilitate the first commercial spacewalk, led by entrepreneur Jared Isaacman,...

Technology

Bitcoin to Hit $13M! Michael Saylor's Bold Forecast at Bitcoin 2024 Stuns Audience

MicroStrategy co-founder Michael Saylor stunned the Bitcoin 2024 audience with a prediction that Bitcoins price will hit $13 million per coin by 2045. Bold BTC Predictions for 2045 Michael Saylor, a vocal co-founder...

Bitcoin Climbs to $67K: 75% of Short-Term Holders in Profit

Bitcoin has surged to $67,000, placing over 75% of short-term holders in profit and suggesting further bullish momentum. With three-quarters of short-term Bitcoin holders now turning a profit, the cryptocurrency could...

WhatsApp Hits 100 Million Monthly Users in the US, Bridging iPhone and Android Gap

WhatsApp has reached 100 million monthly active users in the United States, marking significant growth in a market dominated by Apples iMessage and traditional texting. This milestone highlights WhatsApps role in bridging...

Sam Altman's Worldcoin (WLD) Soars 10% Amid Latest Strategic Update

Worldcoin (WLD) surged 10% in value, hitting $2.31, following a crucial update from its developers. Major Price Surge Details A tremendous increase in the value of Worldcoin (WLD) has recently occurred. In the past...

$3.9B Bitcoin Futures Expiry Could Trigger Price Drop Below $63K

On July 26, Bitcoin might experience price drops below $63,000 as $3.9 billion in futures contracts expire, raising market concerns. Deribits Significant Bitcoin Futures Expiry On July 26, more than $3.9 billion...