Benjamin Voyer

L'Oréal Professor of Creativity Marketing, ESCP Europe

Prof. Voyer is L’Oréal Professor of Creativity Marketing, ESCP Europe, and Visiting Fellow, Social Psychology Department, London School of Economics (LSE). He is the European Academic Director of ESCP Europe’s BSc in Management programme. Prof. Voyer received a PhD in Social Psychology from the London School of Economics and Political Science, and a doctorate of science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. He is also a chartered psychologist in the UK (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS) and Fellow of the Royal Society of Arts (FRSA).

Prof. Voyer is an interdisciplinary researcher, investigating self-construal differences, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal), and consequences on behaviours in various contexts (consumption, organisations, cross-cultural, research methods…). He has authored or co-authored more than 100 scientific contributions (journal articles, conference and invited presentations...) to the field of applied psychology. He has been published widely in leading theory and applied psychology journals (Review of General Psychology, Journal of Economic Psychology, Journal of Advanced Nursing…) and management ones (Journal of Business Research, AMS Review…). He regularly presents his work at international conferences, both in the field of marketing, management and applied psychology. His research has been funded by leading universities (LSE, HEC Paris, ESCP Europe…), organisations (KPMG, LastMinte.com), and public research bodies (PRES héSam Paris).

Beyond academic research, he extensively collaborates with the media (TV, radio, press) as a scientific consultant (Sky News, CNBC, CNN International, The Washington Post, The Economist, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, The Economist, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (Reckitt-Benckiser), banking (BNP Paribas), and public institutions (Kent County Council), and remains a freelance consultant in the area of marketing and organisational psychology.

At ESCP Europe, Prof. Voyer teaches Marketing Management (MEB), Marketing & Communication (MiM), Luxury Marketing (MiM), Understanding the Marketplace (MMK / MiM), Research Methods (MiM), and Experimental Design (PhD). At the London School of Economics, he teaches Consumer Psychology (MSc). He supervises students’ research at both institutions.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), regularly ranking in the top 5% in international competitions, and is fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).