Senior Lecturer in Marketing and Advertising, University of Portsmouth
PhD Gender and diversity in advertising (in progress)
MCIM
BA(Hons) English Language, University of Sussex
Biography
My main field of research covers gender issues in advertising. My work includes research questions such as:
Why are there so few women working in creative roles in advertising?
What are the cultural and socio-economic impacts on the portrayal of women in advertising?
Does sex still sell?
How do individual differences influence audiences’ self-evaluation processes when exposed to idealised body images in advertising?
Teaching Responsibilities
I teach Marketing Communications, Advertising, PR and International Business.
Why the advertising industry should cheer new rules on gender stereotypes
Jul 22, 2017 07:48 am UTC| Insights & Views Business
Britains advertising watchdog is introducing tough new standards, which could ban adverts which feature potentially harmful gender stereotypes. This could not have come at a better time for the industry. Companies have...
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