Senior Teaching Fellow in Marketing, UCL
Dr Rikke Duus is a Senior Teaching Fellow in Entrepreneurial Marketing & Marketing Analytics at University College London’s (UCL) School of Management. Rikke delivers cutting-edge courses in the areas of entrepreneurial marketing and digital business. She has extensive experience in innovative educational design, using digital technologies, collaborations and business integrations.
She is an active researcher in consumer behaviour, digital transformation and human-technology relations and often presents at national and international conferences. She is published in the Journal of Marketing Education, Advances of Consumer Research, Business Insider, Discover, World Economic Forum, The Independent, New York Times and Sydney Morning Herald. She has received multiple research and enterprise grants.
In addition to her academic work, Rikke also helps businesses grow through training and entrepreneurship programmes.

Technology is not enough to create connected cities – here's why
Aug 24, 2017 01:31 am UTC| Insights & Views Technology
The United Nations (UN) estimates that by 2050, 66% of the worlds population will live in cities. This creates an unprecedented pressure on cities around the world to optimise the standard of living for citizens,...

How artificial intelligence is changing our Christmas shop
Dec 12, 2016 19:48 pm UTC| Technology
British consumers are expected to spend 280 each on gifts over the weeks leading up to Christmas. More than half of these purchases will take place online. Almost a third of people will rely on online reviews to make their...