Lecturer in Marketing, De Montfort University
My broad research interests lie within the fields of consumer behaviour, social influence, marketing and advertising. I am particularly interested in the (non)conscious processes that influence consumer perceptions, behaviours and decision-making. I received my PhD in Marketing (Consumer Behaviour) from Dublin City University. In the past, I have also worked in industry as a market researcher, both in the Republic of Ireland and overseas. I am currently a Lecturer in Marketing at De Montfort University.
How to avoid overspending: uncover the psychology behind why people buy
Dec 19, 2018 15:17 pm UTC| Insights & Views Health
Between 40% and 80% of purchases are impulse buys. Marketers often get blamed for this, but while marketing tactics may be cynical, manipulative, and even deceptive, shoppers are generally wise to their ways. Of greater...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Biden administration tells employers to stop shackling workers with ‘noncompete agreements’
Labour can afford to be far more ambitious with its economic policies – voters are on board
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects