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Warner Bros Discovery doesn’t need the NBA, CEO claims

Warner Bros Discovery (WBD) doesn’t necessarily need the rights to the National Basketball Association (NBA) as it contends with rising content costs and a sluggish advertising market, according to the media giant’s CEO David Zaslav.

Turner Sports’ current NBA deal is set to expire at the end of the 2024/25 season.

WBD is keen to extend and expand its relationship to include not just live matches for TNT, but also for a streaming platform that will combine with HBO Max and Discovery+.

Zaslav added that WBD’s next deal for the NBA if there is one, has to be for the future and “can’t be a deal for the past.”

Zaslav noted that WBD could make HBO Max the NBA’s direct-to-consumer streaming partner.

He continued by saying the company currently has “favorable deals” on the NCAA Men’s Basketball Tournament, the NHL, and the MLB playoffs.

Professional basketball has been a cornerstone of Turner Sports’ programming for nearly 30 years.

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