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TikTok Shop launches its transformative "Fulfilled by TikTok" (FBT) program in the UK, promising streamlined sales for merchants. The initiative oversees key logistical aspects like product storage, packaging, and delivery. Designed to alleviate logistical challenges, the FBT program lets merchants concentrate on essential business facets, such as marketing, yielding notable boosts in sales and efficiency.
The primary goal of this strategic initiative is to alleviate the burdensome logistics tasks that merchants typically face. The FBT logistics program offers a hassle-free solution for UK-based merchants selling on the TikTok Shop platform.
By leveraging FBT, merchants can entrust TikTok Shop with storing, picking, packing, and shipping their products to the TikTok community. This simple, rapid, cost-effective solution allows merchants to focus on vital aspects of their business, such as marketing, content creation, and product development.
Under the FBT scheme, orders placed by 7 p.m. from Monday to Saturday benefit from automated fulfillment, ensuring same-day dispatch. Additionally, merchants can choose a premium delivery service that guarantees next working day delivery.
TikTok Shop levies charge for services like warehousing, shipping, and additional value-added offerings, including labeling, pre-packing, and the inclusion of promotional materials.
The FBT program has already yielded significant results for smaller independent businesses, witnessing a remarkable 30% increase in sales volume, a 36% reduction in shipping lead times, and an impressive decline of over 45% in late dispatch rates.
Merchants who sign up for FBT can selectively store a portion of their stock at the FBT warehouse, eliminating the need to house all SKUs or use FBT for every product. Once a merchant's items are safely stored at the FBT warehouse, the warehouse takes charge of picking, packing, and labeling the merchandise before shipping it - all as part of a seamless service.
TikTok Shop applies fees for warehousing, shipping, and other value-added services such as labeling, pre-packing, and leaflet insertion. A comprehensive rate card and list of value-added services can be found in the seller center.
TikTok Shop's FBT initiative in the UK marks a significant milestone towards revolutionizing the selling process for merchants on the platform, offering convenience, efficiency, and improved performance.
Photo: Solen Feyissa/Unsplash
