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Taco Bell just announced that it will be working with American rapper and songwriter Lil Nas X. The famous taco restaurant revealed that the artist had worked as one of the crew members in one of its outlets before making it big in the music industry.
It was said that the rapper worked at a Taco Bell branch in Atlanta in 2017. Taco Bell is now hiring Lil Nas X for a new job post in the company, and he will surely be on the executive side this time. Fox Business reported that the musician has been hired to work for the company as its chief impact officer.
It was shared that the new job was created as an "honorary role" that will allow Lil Nas X to team up with Taco Bell. Together, they will work to boost the brand in every aspect.
The first collaboration that is part of the deal is said to be linked to Lil Nas X’s new “Montero” album. He will also be appearing on Taco Bell’s ad campaign for the breakfast menu as well as participate in the handing out of scholarships granted by Taco Bell Foundation’s Live Más program.
According to Orange County Business Journal, there will be additional partnership works between the restaurant and the musician, but this will be announced later. Most probably, it will involve further marketing strategies.
In any case, in the first two months as Taco Bell’s chief impact officer, the 22-year-old artist will also help launch the company’s latest menu offerings. Most importantly, he must help in making the dining experience at the restaurants more impactful for customers.
"Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans - including its people," Taco Bell’s chief executive officer, Mark King, said in a press release. "This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people."
Lastly, the CEO added that Lil Nas X’s expertise in understanding social media and youth culture makes the team up with Taco Bell exciting, and they are looking forward to great results.
