Steelers give stadium naming rights to Acrisure in 15-year deal worth up to $20 million annually

The Pittsburgh Steelers will rename its Heinz Field as Acrisure Stadium after the Michigan-based brokerage firm Acrisure, in a 15-year deal worth between $10 million and $20 million a year.

Acrisure specializes in insurance, reinsurance, real estate, cyber services, and Asset Management.

The agreement ends the tenure as title sponsor of ketchup brand Heinz, which had the naming rights to the Steelers' stadium since it opened in 2001.

In February, Steelers owner Art Rooney II expressed optimism that Heinz, which paid $57M for the original 20-year agreement, would renew the naming rights deal.

Acrisure also owns the naming rights to Coachella Valley Firebirds' AHL affiliate Acrisure Arena in Palm Springs.