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Coca-Cola has announced that starting August 1, all of Sprite's iconic green bottles will be replaced with more environmentally-friendly clear bottles across the U.S. and Canada.
Julian Ochoa, CEO of R3cycle, one of the recycling companies working with Coca-Cola, noted that taking colors out of bottles improves the quality of the recycled material.
Along with the new clear bottles, Coca-Cola has announced that Sprite's entire visual identity will be updated "to provide a consistent look and voice around the world." The brand's graphics will retain their green color, but will now feature more prominent "Recycle Me" messaging to help hammer home the bottle design change.
According to Coca-Cola, 47 nations will have moved from green to clear Sprite bottles by the end of 2021, and over 70 additional markets will have joined that list by the end of this year.
Along those lines, Sprite isn't the only Coca-Cola brand ditching its green packaging to get greener. According to the business, Fresca, Seagram's, and Mello Yello will begin transitioning to transparent packaging in October as part of Coca-strategy Cola's to transfer their whole green plastic portfolio to clear plastic.
In addition, Coca-main Cola's bottled water brand, Dasani, is getting a sustainability boost: the bulk of the brands' bottles will be constructed from 100 percent recycled plastic (excluding the caps and labels) in the United States and Canada this summer.
