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Shinsegae’s Better Foods is all set to enter the US market with the launch of its Better Meat brand there. The company will be offering various plant-based meat options such as canned ham, meat patties, sliced ham, and meatballs.
Better Foods has been named the American subsidiary of Shinsegae Food, and the company specializes in the production of plant-based food products. Under this company, the Better Meat brand will be released in the country and introduce a line of alternative meat products.
According to Korea Joongang Daily, Better Foods participated in the recently concluded Plant Based World Conference & Expo (PBW) as a first step in the launching of its products. This was held in New York City on Sept. 8 and Sept. 9.
The company displayed its Better Meat line during the event and has gained attention from plant-based food enthusiasts and companies. Better Foods is currently headquartered in San Francisco, and it was only established last month. This Shinsegae subsidiary will only focus on the development of alternative meat products, baked goods, and beverages.
“Better Foods has secured a wide range of high-quality meat substitute product lineups, such as canned ham, slice ham, meatball, and sausage patty, developed with the company’s independent technological power over years,” Better Foods’ chief executive officer, Alex Song, said in a press release. “Following our debut at the PBW, we plan to accelerate our reach into the global alternative food market to fulfill our vision of ‘We dream big to make a better world with Better Foods.’”
One of the products that Better Foods brought to the PBW are its canned ham and meat patties. These were introduced as alternative meat products that can be stored at room temperature, which is unlike most of the plant-based meat items that were on sale in the Northern America region, which all require refrigeration.
Meanwhile, Better Meat’s canned ham or vegan luncheon meant was said to have gained the most attention from the event attendees. This is because it showed a similar taste and the same texture as the regular pork-based canned ham.
