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San Francisco-based firm customizes crypto-products to lure institutional clients

San Francisco-based Coinbase has recently proclaimed the unveiling of a wide range of products designed exclusively intended to entice institutional organizations to the briskly evolving cryptocurrency and blockchain ecosystem.

Coinbase co-founder and CEO Brian Armstrong back in Nov’2017 had announced that the new storage solution would leverage Coinbase’s experience with storing more than $20 billion of cryptocurrency, it is also emphasized that the significance of secure storage as sovereign wealth funds, traditional hedge funds, and other institutional financial investors enter the market.

The formal launch of Coinbase Custody alongside several other offerings has placed institutional financial organizations directly in the sights of the exchange platform as more sophisticated institutional participants enter the crypto environment.

The latest cryptocurrency custodian that will operate in close association with the SEC to establish the most secure crypto storage solution available.

The Coinbase Prime solution powered in collaboration with Coinbase Markets and Coinbase Custody exclusively developed and designed to “provide essential tools and services that allow institutional investors trading in cryptocurrency,” it will also offer both lending and margin financing products, OTC trading, algorithmic trading, market data, and research products to qualified clients, as per the sources.

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