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Samyang Foods Company Ltd., the maker of Buldak instant noodles, is now Samyang Roundsquare. The renaming reflects the company's future-focused vision and signifies its ambition for global diversification and innovation.
Samyang Foods Group added that the move is also part of its scheme for global portfolio diversification. The maker of the popular Buldak instant noodles revealed on Monday, June 3, that from the group's name of Samyang Naturals Co., it is rebranding and will start operating under the Samyang Roundsquare banner from now on.
According to The Korea Economic Daily, the company chose the new label because it not only reflects its new vision but also represents its spirit of challenge and innovation. It was added that Samyang Foods Group is planning to share the understanding of the group's new direction across the company and speed up its business portfolio diversification.
Moreover, through its new corporate identity, it is also hoped that the rebranding will help Samyang Foods find its next growth engine and expand further in the global market. The change is for successful operations in the future, with food culture as the center of the business.
"We plan to change the CI of each affiliate, including the parent company Samyang Foods, in sequence, starting with the CI of the group and holding company," a source from the Samyang Foods Group said in a statement. "We will carry out a campaign to announce the CI renewal within the second half of the year."
Korea's ET News reported that the food manufacturer's new mission is "Samyang," which is a corporate outlook that enriches heaven, earth, and people. The "Round" in the name refers to food that satisfies the hunger of the mind and body while also helping to connect people.
The "Round" is a science that enhances life quality through innovation and order. Lastly, the "Square" was created by merging, which means launching a wider food field by incorporating different things like food and science technology based on the founding spirit of Samyang Roundsquare's parent company, Samyang Foods.
Photo by: Samyang Foods Website
