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The Beauty Beneath the Expressway: A Journey from Self to Service 
The Volvo XC60, with its advanced safety features and unique T-Map infotainment service, has been recognized as Korea's preferred imported family SUV, per a survey by K-Car, Korea's biggest online used car sales platform.
It is no surprise that safety was the top consideration for these parents when choosing a family car, with over 35% of respondents citing car crash test results and accident prevention functions as their criteria. The XC60 scored highly in this regard, with its advanced driver assistance systems and autonomous emergency braking aids.
Volvo's XC60's advanced safety technology and digital service packages, which were specifically designed for Korea's market, pushed it above the competition. In addition to top safety features, Volvo is also the world's first car company to introduce Android-powered infotainment service integration.
The XC60 was the first vehicle to incorporate T-Map infotainment service, a $23.48 million project jointly developed by T-Map Mobility and Volvo. Drivers can now easily search for directions and utilize a host of infotainment services by simply speaking with their virtual assistant.
Between January and May, the XC60 accounted for 28.1% of Volvo's overall sales and became the most-sold car within the brand. The company sold a whopping 1,125 XC60s during the period, a growth of 77% year on year. It is the most-sold car within the Volvo brand, with the company selling a total of 1,125 XC60s during the period.
Meanwhile, Volvo is making a big move for 2024 by ditching front-wheel drive (FWD) for the XC40 and XC60 crossovers. While the reasoning behind this decision hasn't been clarified by the manufacturer, it's not difficult to imagine why. Given Volvo's plan to go all-electric, consolidation of its gasoline-powered vehicles makes a lot of sense. Safe to say, the FWD versions of the XC40 and XC60 aren't as popular, so this move is definitely worth watching.
Photo: Adam Cai/Unsplash
