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Adidas' first NFT effort in collaboration with Bored Ape Yacht Club, Gmoney, and Punks has raked in more than $23 million in Ethereum.
The transactions consist of a $15.5 million "Early Access" phase and $7.5 million in a general sale.
Despite a hiccup that led Adidas to pause early transactions due to Mutant Ape Yacht Club owners not being able to mint the NFTs, the drop minted 29,620 NFTs each at 0.2 ETH, currently equivalent to $765.
The company first offered 20,000 of the NFTs to those who own Adidas Originals tokens, Bored Ape Yacht Club NFTs, Mutant Ape Yacht Club NFTs, Pixel Vault NFTs, and GMoney tokens.
Adidas also promised to reimburse everyone who lost gas fees during minting problems.
With Adidas profiting $538.4 million in its latest quarter, similar $23 million profits from a limited-run digital release could pad its bottom line while hyping NFTs.
