Apple, Nike to collaborate in producing sports films

Apple Original Films inked a multi-year agreement to finance and distribute sports films produced by Nike’s Waffle Iron Entertainment and content studio Makeready.

The films aim to inspire the next generation of athletes and celebrate the power of sport.

Apple already has Emmy-winning sports content series ‘Ted Lasso’, which airs on the Apple TV+ streaming service, and is developing a yet-untitled Formula One film starring Brad Pitt, which has Lewis Hamilton on board as producer.

The Magic Johnson docuseries 'They Call Me Magic' and 'Greatness Code,' which examine a pivotal moment in an athlete's career, are also available on Apple TV+'s sports content slate. Furthermore, there is a documentary about the New England Patriots.

Apple purchased a package of Major League Baseball (MLB) rights in nine territories, including the United States and Canada, in March, marking the company's first major move into live sports broadcasting.

Waffle Iron Entertainment is a newcomer to the sports documentary scene, but it has collaborated with HBO on the feature-length 'The Day Sports Stood Still,' as well as 'Promiseland,' a docuseries about NBA star Ja Morant's rise.