Pernod Ricard Faces 5.9% Sales Decline in Q1, Eyes Growth in 2024/25

Pernod Ricard Q1 Sales Decline Amid Weak Demand

Pernod Ricard, the world's second-largest spirits company, reported a 5.9% drop in first-quarter sales, citing challenges in China and the U.S. Despite this setback, the French spirits maker expects to return to growth in the 2024/25 fiscal year.

Impact of Chinese Consumer Demand and Anti-Dumping Measures

The decline in sales was largely driven by weak consumer demand in China, where sales plummeted 26%. This followed China’s temporary anti-dumping measures on European brandy imports, which have raised concerns about the broader Chinese economy. The slowdown also impacted Asia's travel retail market.

U.S. Market Challenges

In the U.S., Pernod Ricard faced difficulties as retailers and wholesalers reduced their stocks of higher-priced spirits. This, combined with global economic pressures, contributed to a slower-than-expected performance.

Sales Figures and Market Outlook

Pernod Ricard reported Q1 sales of €2.783 billion ($3.02 billion), a 5.9% like-for-like decline, missing analysts’ expectations of a 4.8% drop. However, the company remains confident in achieving growth in the coming fiscal year, citing strategic measures to navigate ongoing challenges.

Despite these hurdles, Pernod Ricard continues to focus on mitigating the impact of China's anti-dumping measures and adjusting its strategies in key markets.

Key spirits brands: Martell, Mumm, and Absolut.

Fiscal year start: July 1.

Conversion rate: $1 = 0.9214 euros.