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The UK is surprisingly short of water – but more reservoirs aren’t the answer 
PepsiCo Beverages North America and Frito-Lay North America committed $3.3 million in funding toward water replenishment projects across North America.
These efforts aim to advance PepsiCo's Net Water Positive program by 2030, which includes reducing absolute water use and replenishing back into the local watershed more than 100 percent of the water it uses in high water-risk areas.
PepsiCo's industry-leading efforts are being recognized with the 2023 Industrial Water Reuse Champions Award by WateReuse Association, the U.S. Chamber of Commerce, Veolia, and the University of Pennsylvania Water Center for best-in-class water recycling and reuse programs inside and outside its plants.
According to Sharlene Leurig, CEO of Texas Water Trade, the partnership will bring an increase in wildlife biodiversity and enhance the opportunities for hunting, birdwatching, and fishing to important areas of the Texas coast.
