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PepsiCo embarks on a $200 million venture in West Java, Indonesia, marking its awaited return to Southeast Asia. Set to launch by 2025, this initiative underscores PepsiCo's commitment to Indonesia's growth and sustainable practices.
The U.S. food and beverage maker has committed to invest in Indonesia for over a decade, emphasizing its belief in its potential. The newly established factory is projected to commence snack production by 2025, contributing to local employment and economic growth.
Previously, PepsiCo's affiliate, Fritolay Netherlands Holding B.V. and Indofood CBP ICBP.JK, a subsidiary of Indonesia's largest food company, Indofood Group, terminated their 30-year joint venture without disclosing a specific reason. Consequently, Indofood acquired PepsiCo's minority stake, ending an era of collaborative snack manufacturing under renowned brands such as Lay's, Cheetos, and Doritos.
In an intriguing twist, PepsiCo has decided to construct its new snack factory without a local partner. The company has committed to sourcing most raw materials from sustainable sources, including corn and palm oil. Additionally, they aim to power their operations using renewable energy sources, demonstrating their dedication to sustainability practices.
Meanwhile, in a separate announcement, PepsiCo India has revealed a partnership with India's Ministry of Commerce & Industry-initiated Open Network for Digital Commerce (ONDC). This collaboration aims to boost the discoverability of PepsiCo's products and expand customer outreach by leveraging ONDC-affiliated seller applications. PepsiCo India's President, Ahmed ElSheikh, highlighted the company's relentless pursuit of innovative go-to-market strategies.
ONDC, designed to empower small-scale retailers and reduce the dominance of e-commerce giants, fosters a transparent and interoperable network where buyers and sellers can seamlessly transact across multiple platforms. This initiative offers small retailers a chance to showcase their services and products to buyers nationwide within an integrated e-commerce system.
PepsiCo India's wide-ranging consumer portfolio features esteemed brands like Pepsi, 7UP, Mountain Dew, Slice, Tropicana, Mirinda, Lay's, Kurkure, Uncle Chips, and Quaker Oats.
Photo: PepsiCo Newsroom
