The world’s biggest trees could hold the secret to coping with drought 
China’s ‘Lipstick King’ Says AI Won’t Replace Livestream Hosts 
China Vanke Shares Jump as Beijing Moves to Ease Debt Pressure 
Swimming in the sweet spot: how marine animals save energy on long journeys 
Paramount Skydance Faces $30 Million Film Penalty in Warner Bros. Deal 
Tencent Launches TenPayGo Payment App for Foreign Tourists in China 
OpenAI Urges US-Led Global Standards for Frontier AI 
Oil Prices Ease as Iran Tensions Clash With Diplomacy Hopes 
SoftBank Launches $11 Billion Bond Sale to Fund OpenAI Investment 
Petrobras Joins Brazil’s New Diesel Subsidy Program 
Asian Stocks Fall as Bond Yields Surge Ahead of Trump-Xi Summit 
OpenAI Agent Breaches Australia Medicare Data Portal 
Japan Private-Sector Growth Slows as Domestic Demand Weakens 
How to create a thriving forest, not box-checking ‘tree cover’ 
As the Black Summer megafires neared, people rallied to save wildlife and domestic animals. But it came at a real cost 
Add as a preferred source on Google
PepsiCo's energy drink Sting is now its fastest-growing brand, surpassing staples like Pepsi-Cola and Mountain Dew, executives have announced. Despite the overall decline of aerated soft drinks, Sting's growth exceeds other brands launched in India within the past three decades. Concurrently, PepsiCo India is set to launch 100% recycled PET bottles, advancing its commitment to a circular economy.
Unlike aerated soft drinks, energy drink sales are not limited to seasonal spikes. In fact, Sting's contribution during the December 2022 quarter exceeded its full-year sales. The growth of aerated soft drinks has declined by over 20% this year due to unseasonal rains in the peak summer quarter of April-June.
Despite lower temperatures and unseasonal rainfall, which can lead to muted volume growth in the June quarter, Motilal Oswal Financial Services predicts that realizations will increase, driven by a growing mix of energy drinks, fruit-based juices, and value-added dairy products.
PepsiCo India plans to introduce new 100% recycled PET (rPET) bottles for its Carbonated Beverage category in line with its commitment to building a circular economy system. The company aims to establish a 'PepsiCo positive' (pep+) value chain where packaging never becomes waste. Their endeavor aligns with the government's measures to promote a circular economy in India.
The rPET bottles will be manufactured in collaboration with Srichakra Polyplast, a local plastic recycling company, and bottling partner Varun Beverages. This initiative is part of PepsiCo's overarching pep+ initiative, which was announced in December last year and aims to increase the use of reusable packaging in its beverage offerings.
The efforts taken by PepsiCo India to promote a circular economy have been well received. George Kovoor, Senior Vice President of Beverages and Sustainability at PepsiCo India, expressed his encouragement towards the government's measures.
PepsiCo's Sting energy drink has shown remarkable growth, leaving an indelible mark in the soft drink industry. With its commitment to sustainability, PepsiCo India is making significant strides toward building a positive value chain.
Photo: Ja San Miguel/Unsplash
