South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
Canada’s local food system faces major roadblocks without urgent policy changes 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Why have so few atrocities ever been recognised as genocide? 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Debate over H-1B visas shines spotlight on US tech worker shortages 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Australia’s December Trade Surplus Expands but Falls Short of Expectations 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
What’s the difference between baking powder and baking soda? It’s subtle, but significant 
Instagram Outage Disrupts Thousands of U.S. Users 
Pepsi, in partnership with CIA Consulting, reinvents the condiment industry with 'Pepsi Colachup,' a first-of-its-kind Pepsi-infused ketchup, promising a tantalizing new hot dog experience.
This bold move is a testament to Pepsi's belief that hot dogs are truly #BetterWithPepsi. Now, consumers can take their hot dog experience to the next level by indulging in the iconic sweet and citrusy taste of Pepsi-Cola directly on their hot dog.
According to David Kamen, the Director of Client Experience for CIA Consulting, the concept behind Pepsi Colachup is both simple and creative. By infusing the vibrant citrus blend of Pepsi, this innovative condiment amplifies the bright and tangy characteristics of ketchup, perfectly complementing the smokiness of the hot dog. It's an exciting way to reimagine two American classics!
To celebrate this unmatched pairing, Pepsi has partnered with the Detroit Tigers, Minnesota Twins, Arizona Diamondbacks, and New York Yankees for exclusive in-stadium sampling during their home games on July 4. Look out for the sampling carts at these stadium locations to be one of the first to try Pepsi Colachup.
According to Jenny Danzi, Senior Director of Pepsi ™, with Pepsi Colachup, they're taking this unparalleled combination to new heights, building upon their successful #BetterWithPepsi campaigns of past summers, which highlighted how pizza and burgers go perfectly with Pepsi. She added that their invention of Pepsi Colachup further reinforces the undeniable harmony between hot dogs and Pepsi that seamlessly fuses a condiment with the ultimate hot dog-pairing beverage, offering a cohesive and delightful flavor experience."
The hot dog promotion and limited-edition Pepsi Colachup are just the latest examples of Pepsi's commitment to enhancing the dining experience. The sauce is a pivotal component of Pepsi's dynamic "Better with Pepsi" ad campaign, strategically aimed at diminishing Coca-Cola's drink dominance.
Alongside audacious stunts like this one, the company has made assertive investments in zero-sugar beverages, sports drinks, and strategic partnerships, such as Starbucks bottled drinks.
Photo: Ja San Miguel/Unsplash
