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Paris Baguette, a South Korean bakery-café brand owned by the SPC Group, recently landed in Hawaii with the opening of its first store in Honolulu. The company said on Monday, Feb. 26, that its first branch in the region is located on Bishop Street, a popular spot for tourists and locals.
According to The Korea Times, since the SPC Group brought its brand to the Chinese market in 2004, it has launched over 550 stores in 10 countries, such as the United States, Britain, France, Canada, Singapore, Vietnam, Malaysia, Cambodia, and Indonesia.
Plans for More Stores
As it brings Paris Baguette to Hawaii, the SPC Group plans to open more bakery-cafe branches here. It is eyeing Pearl City and Ala Moana as the following sites for the stores.
The food manufacturing firm chose Hawaii as the newest location for Paris Baguette outlets because of its status as one of the most popular tourist destinations in the world.
"Hawaii is one of the world's most popular tourist spots, where we can strategically raise our brand awareness and enhance our brand image," an official of Paris Baguette said. "We will seek aggressive global business expansion by continuously entering new markets."
Ideal Site for Paris Baguette Store
Korea IT Times reported that the SPC Group picked Bishop Street in Honolulu to build the first Paris Baguette in the area, as it is the island state that attracts about 10 million visitors annually. The store is now the 160th branch in the United States, located in downtown Honolulu.
The store occupies the first and third floors of the 1000 Bishop building. The entire floor occupied by Paris Baguette measures 258 square feet and can seat 43 customers. Finally, this is a perfect spot for the bakery since it is where banks, hotels, and business centers operate on the island.
Photo by: Paris Baguette Newsroom
