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Nongshim Co. Ltd., a South Korean food and beverage company headquartered in Seoul is also the largest instant noodle manufacturer in the country. The company made a new record recently by selling a total of 16 million packs of instant noodles in just 100 days.
The sale is such a big feat, and this was achieved through the sale of its newest instant noodle variant called the "Ramyun King Kim Tong Kkae." Nongshim Company only introduced this product in August, and apparently, it has been selling well since its launch.
The company said on Wednesday, Dec. 21, that its new noodle is the most-sold item among its newly released products this year. As per The Korea Times, the Ramyun King Kim Tong Kkae was well-accepted and experienced a rise in popularity in just a short time because of its distinct savory flavor.
The product has already secured a large fan base in South Korea, and most people love its flavor created with the combination of roasted sesame seeds, red pepper oil, and roasted seaweed flakes. The publication opined that this flavorful taste is the secret as to why it has instantly become a favorite among the consumers.
"Reflecting the opinions of instant noodle enthusiasts, we have introduced our new product, Ramyun King Kim Tong Kkae, made with seaweed, which everyone likes regardless of gender or age," an official at Nongshim Company commented regarding the high sales of the new noodle.
He added, "The popularity of Ramyun King Kim Tong KKae comes from giving a new flavor experience of instant noodles that people have never tried before. The good combination of the soup and dried noodles also captivated consumers' taste buds."
Meanwhile, as per a report, instant noodles are generally the best-selling South Korean food product not only domestically but globally as well. In fact, they are said to account for about 30% of total sales in the instant noodle market in the Middle East. Its buyers in other parts of the world, such as in the U.S. and Asia, are also continuously growing.
Photo by: Edanur Ağaç/Unsplash
