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Nongshim Co. Ltd, the leading instant noodle manufacturer in South Korea, recently unveiled its newest ramyun product. The company released the Shin Ramyun Zepeto Big Bowl instant noodle pack which is a limited edition product.
Nongshim Co. said on Wednesday, Dec. 28, that the instant noodle was created using the strong consumer response to the Zepeto metaverse platform as inspiration. As per The Korea Times, the limited edition Shin Ramyun Zepeto Big Bowl is three times spicier compared to Nongshim’s Shin Ramyun flagship product.
The level of spiciness was determined using the Scoville scale which is a tool for measuring the spiciness or pungency of hot peppers. The scale heat unit (SHU) is measured according to the concentration of capsaicinoids and the components in pepper that are responsible for their spiciness.
Based on the tests, the new Shin Ramyun Zepeto Bowl has a SHU of 6,000. This is a lot higher than the regular Shin Ramyun packs that only have a SHU score of 2,700.
To introduce the product, Nonghsim is preparing a big event where the consumers can also voice their opinions about the instant noodle. The company is officially releasing the Zepeto instant noodle bowl to the market on Jan. 9, 2023.
"With the opening of the Metaverse brand hall, we planned to launch a new product that engages consumers to provide a new experience,” one of the company officials at Nongshim said in a blog post. “We hope that consumers who enjoy Shin Ramyun can enjoy a different taste and fun. The new limited edition will be a fun experience for our consumers of Shin Ramyun."
Finally, the Shin Ramyun Zeppetto Big Bowl was a product chosen to be made based on consumer voting. In October, Nongshim opened the Shin Ramyun Cafeteria in ZEPETO metaverse and held the 'World's Best Ramen Cooking Contest” event. The product won and is now being released.
