Newlon Confectionery in Japan creates wine candies to support local wine industry

Newlon Confectionery Co. in Japan is offering candies made using locally produced wines to support the local wine industry affected by the pandemic.

Takaki Yazawa, the third-generation president of the confectionery founded in 1949, said he wanted to help the local wine industry and promote Yamanashi wines, which have become internationally famous in recent years.

He added that they plan to offer a series of wine candies to promote Yamanashi Prefecture and its wineries.

Akane Mishina, who oversees public relations at the Okajima Hyakkaten department store in Kofu, said the candies make a perfect gift with their different wine flavors and cute heart shapes.

The hard candies come in red and white varieties, each manufactured from a single wine from the same winery.

Newlon Confectionery employs wine made from Muscat Bailey A, a typical grape type for making red wines in the prefecture, from Koshu-based Morita Koshu Winery Co. for the red sweets.

To manufacture the white candies, the firm used a white wine made by Marufuji Winery Co., also situated in Koshu, from a significant Koshu grape variety found in the prefecture.

To completely portray the wine taste, the confectionary employs Isomalt, a sweetener.

During the boiling process, a large amount of wine is added, but the majority of the alcohol is cooked away.

Retailers can also purchase Newlon Wine Candy.

A single bag of red or white wine candies costs 680 yen ($5), including tax.

Visit the official website at (https://the-newlon.jp/wine-candy) for additional details.