NBA retains Horizon's services to bolster global marketing efforts

NBA Entertainment retained the services of Horizon Media agency to help support the league’s global expansion plans.

Horizon Sports & Experiences (HS&E) consultancy will work with NBA Entertainment, the NBA’s marketing and production arm, to help to increase the league’s reach overseas,

HS&E’s data-driven analytics will bolster marketing and branding efforts.

HS&E was launched last month with David Levy, the former president of media giant Turner and Chris Weil, Momentum Worldwide’s former chair, named as co-chief executives.