Microsoft has joined forces with PepsiCo and Frito-Lay to bring gamers an exclusive opportunity to earn rewards by enjoying their favorite snacks. This collaboration aims to add an extra layer of excitement to gaming experiences while promoting popular snack brands.
Win Rewards with Specially Marked Packages
Game is Hard reported that starting from October 9, customers who purchase specially marked packages of Doritos, Mountain Dew, and Rockstar Energy drinks can receive a free month of Xbox Game Pass Ultimate. According to Tom's Guide, these limited-edition snack packages will feature branding from Xbox's popular games, such as Starfield and Redfall.
It's important to note that this promotion is exclusively available to new subscribers. Existing subscribers will not be eligible for the free Xbox Game Pass Ultimate reward but can still indulge in the delicious snacks offered.
How to Redeem Your Prizes
Once customers have obtained the promotional code from their snack packages, they can redeem their reward at DoritosDewRockstar.com. In addition to the free month of Xbox Game Pass Ultimate, players can unlock DLC content and in-game rewards for titles such as Forza Motorsport and Sea of Thieves.
Players can enhance their gaming experience by making additional purchases and redeeming more codes. By doing so, they can earn points on the online rewards marketplace, unlocking even more exclusive content.
The promotion launches this week and will run until December 29, providing gamers a limited window to take full advantage of this opportunity. This collaboration aims to introduce new players to the Xbox ecosystem, enticing them to join the Xbox Game Pass Ultimate service.
Xbox Game Pass Ultimate Experience
Xbox Game Pass Ultimate offers a premium gaming experience, granting subscribers access to over 100 Xbox games, including popular exclusives like Halo Infinite and popular third-party titles like Guardians of the Galaxy.
Subscribers also gain access to Xbox Cloud Gaming, a cloud streaming service that allows players to sync their game saves across platforms and play console games on their phones, PCs, or consoles. This added convenience enhances the overall gaming experience.
The price of Xbox Game Pass Ultimate increased from $14.99 to $16.99 per month earlier this year, aligning with global subscription price adjustments. As gaming subscriptions continue to rise, Microsoft's partnership with PepsiCo and Frito-Lay aims to provide added value to new players.
Photo: Kamil S/Unsplash


Lenovo Revenue Surges 43% as AI Demand Drives Record First-Quarter Growth
Ford to Move Some Lincoln Production From China to U.S. in 2030
China Automakers Accelerate Global Expansion as Domestic Car Sales Slump
Australia’s Corporate Leaders Face Parliament Over KPMG Client Data Scandal
Nvidia to Invest Up to $3 Billion in Blackstone-Backed Lancium
Bernstein Picks BYD and Xiaomi as Top China EV Stocks Despite Weaker Demand
Apple Develops China-Specific AI Model With Alibaba as Apple Intelligence Launch Nears
Stripe, Advent Reportedly Pursue $53 Billion PayPal Takeover
Trump Media Says Truth API Draws 10+ Customers as Conflict Concerns Grow
Why have so few atrocities ever been recognised as genocide?
How to support someone who is grieving: five research-backed strategies
Antofagasta Shares Drop 5% as Miner Cuts 2026 Copper Production Forecast
J.P. Morgan Upgrades SanDisk, Sets $2,250 Price Target on AI NAND Growth
Paramount Weighs CNN Sale as $110B Warner Bros. Discovery Deal Faces Antitrust Fight
SMIC Shares Rally as Q2 Profit Surges 262% on Strong Chip Demand
Sony, TSMC Eye $6.3 Billion Japan Chip Venture for Next-Gen Image Sensors
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 



