Meta, the parent company of Facebook, is opening a digital clothing store where people can buy various outfits for their own avatars. Users can buy virtual clothes from high-end brands such as Prada and Balenciaga and then pay for the goods with real money.
Meta’s chief executive officer, Mark Zuckerberg, revealed the new feature’s launch last week. As per Reuters, the virtual fashion outfits designed by the said luxury fashion brands and designs by Thom Browne are also included in the range.
Outfits from these three designers will be available for sale at the opening of the clothing store and will serve as the first items to be released. This means that users can still expect more designs to be sold in the future.
Zuckerberg announced the opening of the avatars’ fashion store through a live video stream. He was presenting the new feature alongside the head of fashion at Instagram.
The spokesman of the company said that the virtual clothes would be priced between $2.99 and $8.99. Apparently, the prices are way lower compared to the outfits that those high-end designers are selling in the real world. Meta’s CEO said that he is hoping to build the store in an open marketplace where digital developers can make and sell different kinds of digital clothes.
Avatars are one way in which Meta is able to link the users across its social media platforms - Facebook, Instagram, and other services. This made it easier to build a metaverse of the shared digital worlds that are already interconnected.
It lets users meet up to play video games, attend conference calls, or do some exercises together virtually through their avatars. It should be noted that the digital outfits for avatars are available only on Meta’s platforms, including Messenger.
But while this was already announced this month, the Avatars Store has yet to actually open. Neither Meta nor Zuckerberg mentioned an exact date, but it will be happening soon.
“Proud to be launching our Avatars Store on Instagram, Facebook, and Messenger where you can buy digital clothes to style your avatar,” Zuckerberg wrote on Instagram. “Kicking it off with @balenciaga, @prada and @thombrowne! Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. We will add more brands and bring this to VR soon too! More to come.”


Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
Washington Post Publisher Will Lewis Steps Down After Layoffs
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 



