Meta and Oakley Unveil AI Smart Glasses for Athletes and Adventurers

Meta Platforms Inc. (NASDAQ: META) has partnered with Oakley to launch the Oakley Meta HSTN, a high-performance AI smart eyewear product blending advanced technology with athletic design. Targeting athletes and active users, the glasses feature Meta’s voice assistant, built-in camera, open-ear speakers, and IPX4 water resistance, making them ideal for outdoor and fitness-focused lifestyles.

With up to eight hours of continuous use, fast charging, and a high-capacity charging case, the Oakley Meta HSTN is engineered for all-day endurance. Users can capture 3K video and access real-time information hands-free—like surf updates or wind conditions—without reaching for their phone.

This launch builds on Meta’s previous success with the Ray-Ban Meta Smart Glasses, created through its ongoing collaboration with eyewear giant EssilorLuxottica. While the Ray-Ban version catered to lifestyle use, the Oakley Meta HSTN focuses on performance, seamlessly integrating AI with sport.

A global marketing campaign will showcase the product’s capabilities through elite athletes like Kylian Mbappé and Patrick Mahomes, emphasizing how the eyewear merges digital insight with real-world action.

The Oakley Meta HSTN will be available for preorder on July 11 at $499, with a wider launch priced at $399 later this summer. Initial availability includes North America, Europe, and Australia, with planned expansions to India, Mexico, and the UAE—highlighting Meta’s growing push into global wearable tech markets.

By combining wearable AI with sports innovation, Meta continues to advance its position at the intersection of fitness, fashion, and smart technology, where eyewear not only looks sharp but functions as a digital companion.