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Meituan, formerly known as Meituan-Dianping, is a leading retail company that offers various services, including dining, delivery, and travel. It announced the launching of a new food delivery brand today, Monday, May 22.
Meituan introduced KeeTa in Hong Kong, and it is now expected to compete with other major players in the food delivery business, such as Deliveroo and Foodpanda. It's opening in the said region today will give local residents a more efficient and reliable delivery service.
The new KeeTa delivery will also offer customization of delivery services to give the brand an edge over the competitors. While the service is only available in some parts of Hong Kong today, the company expects total full coverage of the territory by the end of this year.
Initially, the serviceable locations are in Mong Kok and Tai Kok Tsui. Customers may now download the KeeTa app from the leading mobile app stores.
KeeTa will be able to deliver orders from major fast food brands such as KFC, McDonald's Yoshinoya, Maxim's, Pacific Coffee, and other popular food and beverage brands in Hong Kong. As a welcome gift, all the new registrants at KeeTa will instantly receive a HK$300 gift coupon package plus special meal offers and delivery fee discounts.
"We are seeing an accelerating development of the food delivery market in Hong Kong in the past few years and still unfilled market demands from diners, restaurants, and couriers," the spokesperson of Meituan said in a press release. "KeeTa aims to meet users' demand for high-quality delivery services, help merchants grow their business, and provide more flexible and rewarding employment opportunities for couriers."
Finally, with the launch of KeeTa in Hong Kong, Meituan is aiming to meet the increasing demand for reliable, high-quality delivery services. It believes that its food delivery unit will also help restaurants to reach more people and eventually expand their customer base.
