Oil Prices Hold Steady as Ukraine Tensions and Fed Cut Expectations Support Market 
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX 
BOJ Faces Pressure for Clarity, but Neutral Rate Estimates Likely to Stay Vague 
IMF Deputy Dan Katz Visits China as Key Economic Review Nears 
Austria’s AA Credit Rating Affirmed as Fitch Highlights Stable Outlook 
U.S. Stocks End Week Higher as Markets Anticipate Fed Rate Cut 
Fed Meeting Sparks Division as Markets Brace for Possible Rate Cut 
China Urged to Prioritize Economy Over Territorial Ambitions, Says Taiwan’s President Lai 
UPS MD-11 Crash Prompts Families to Prepare Wrongful Death Lawsuit 
ExxonMobil to Shut Older Singapore Steam Cracker Amid Global Petrochemical Downturn 
Dollar Weakens Ahead of Expected Federal Reserve Rate Cut 
Oil Prices Rise as Ukraine Targets Russian Energy Infrastructure 
Europe Confronts Rising Competitive Pressure as China Accelerates Export-Led Growth 
Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout 
IKEA Expands U.S. Manufacturing Amid Rising Tariffs and Supply Chain Strategy Shift 
Kraft Heinz is introducing a pioneering Iced Latte with Foam under its Maxwell House brand. This innovative coffee product seeks to rejuvenate the once-popular brand while offering a cafe-style coffee experience at home that appeals to Gen Z consumers.
This powdered iced latte offers a cafe-style coffee that can be enjoyed at home. With this first-of-its-kind innovation in almost a decade, Maxwell House transforms the at-home coffee experience and brings it to another level.
According to CNBC, Kraft Heinz is looking to revive its Maxwell House coffee brand by launching this innovative Iced Latte with Foam. It was mentioned that Maxwell House used to be the top coffee brand in the United States, but it has. Unfortunately, its popularity declined recently as more people changed their coffee-drinking habits.
These days, many people have shifted to using espresso coffee machines, cold brew makers, and French presses for their coffee intake at home. And this is why Kraft Heinz hopes that Maxwell House's new instant Iced Latte with Foam will help bring the brand's name back in most homes today.
Moreover, since Maxwell House is an old name in the market, Kraft Heinz plans to revive it by appealing to the Gen Z population or younger consumers. Trendy coffee shops are popular, and many youngsters love to hang out there, so the new iced latte, which is also the first new coffee product to be launched by Maxwell in almost a decade, is being seen as something that can make the brand stand out in the American coffee segment again.
"As iced beverages continue to rise in coffee shops, this opens a huge opportunity to continue the growth of cold in the coffee aisle at grocery stores," Kraft Heinz's director of marketing and coffee innovation, Sweta Kannan, said in a press release. "Our never-before-seen cold-stirred foam technology will allow coffee lovers to save the time and money of going to a coffee shop, and instead inspire them to unleash their inner barista by providing an easy-to-make café style experience with every sip in three simple steps."
Maxwell House's Iced Latte with Foam was officially launched on July 26 and is now available in grocery stores in the U.S. All three flavors - Caramel, Hazel Nut, and Vanilla - are sold in a pack of 6 sachets for $6.99.
Photo by: Maxwell House Press Release
