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Marriott and MGM Resorts International have signed a deal for a strategic licensing partnership. The companies have linked their loyalty programs to attract more travelers within the Las Vegas Strip.
The tie-up mainly seeks to take advantage of frequent travelers, whether it is for business or leisure. Marriott and MGM Resorts are targeting travelers who can become loyal customers if they are given rewards through loyalty programs.
The hotel and resort brands said on Monday, July 17, that they have linked up their loyalty programs to offer more options for cashing in, to their respective customers. MGM Resorts and Marriott agreed under the deal that the former’s guests in the United States are allowed to earn Marriott Bonvoy rewards points. Likewise, members of Bonvoy will also be given access to 17 MGM properties when they use their points for their stay, as per Yahoo Finance.
Members of Marriott’s rewards program can use their available points to stay at the Bellagio in Las Vegas or other MGM properties in the vicinity. The companies are hoping that this setup will help boost their sales in the famous Las Vegas Strip.
“This historic, long-term agreement brings together two of the most trusted and iconic brands in hospitality and entertainment,” MGM Resorts’ president and chief executive officer, Bill Hornbuckle, said in a press release. “We have seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan of Las Vegas, and this new agreement will enable us to further optimize our overall profitability.”
The CEO added, that they are “thrilled to now scale the relationship and offer Marriott Bonvoy members greater distribution access to our award-winning resorts – as well as exclusive event and entertainment opportunities - in Las Vegas and across the U.S.”
Marriott’s president and chief also said they are looking forward to increasing their global room distribution by 2.4% as they “increase their presence on the Las Vegas Strip and in other compelling destinations across the U.S.”
Photo by: Stephen Leonardi/Unsplash
