MMG platform to leverage strengths in boosting Coca-Cola, McDonald’s, and other partner brands in India

MM Agrawal Group (MMG) is debuting its omnichannel digital platform, Moonshot, which would help enable its partners such as Coca-Cola and McDonald’s to scale-up distribution and marketing across channels.

A diversified foods and beverages, construction, and hospitality business group, MMG is among the largest franchise bottling partners for Coca-Cola India, and the exclusive partner for McDonald’s in the North and the East.

Moonshot is in the process of onboarding brands and is hiring a top team for the ambitious venture, according to MMG promoter director Anant Agarwal.

According to Agrawal, Moonshot is differentiated from existing platforms in this space being an omnichannel tech platform that will provide brands access across general trade, modern trade, and e-commerce.

He added that Moonshot will leverage its existing strengths with consumer-facing businesses such as Coca-Cola and McDonald's, to provide nationwide distribution, marketing, and sourcing across online, offline, and retail channels.

Moonshot will collaborate with brands across foods and beverages, personal care, and home care.

Other than consumer-facing, the platform would also cover business-to-business, and direct-to-consumer businesses.

Initial investments in Moonshot are being funded internally. But MMG plans to tap external investors.

Agarwal said the venture will invest in minority or majority equity investments to build a house-of-brands subsequently.