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Levi’s has unveiled a new flagship store in Singapore, which takes over 3400 sqft of Ion Orchard shopping complex.
The opening of the new store, its largest in Southeast Asia, brings Levi’s store count in Singapore to 24.
The Ion Orchard site surpassed Levi's concept store in Indonesia to become the brand's biggest outlet in the region.
The flagship offers a full selection of Levi’s apparel, including Vintage Clothing and Made & Craft.
It is also the brand’s first store in Singapore to feature the Tailor Shop service, allowing customers to customize denim pieces, ranging from hems or tapers to chain stitching and embroidery services.
Nuholt Huisamen, MD and senior VP at Levi Strauss & Co East Asia Pacific, noted that Singapore is a key market for them and that the new store lets them offer elevated brand experiences for consumers – both online and offline.
The brand's "Next Gen" design philosophy guided the opening of the flagship store in Indonesia last year.
With around 3100 retail outlets and shop-in-shops worldwide, Levi Strauss & Co. generated net sales of $5.8 billion last year.
