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Lamborghini to auction Aventador Coupé as NFT

Lamborghini will auction off its last Aventador LP 780-4 Ultimate Coupé as a 1:1 NFT, which will drop on April 19th via Sotheby’s at midnight EST.

Not only is this the first hybrid supercar 1:1 NFT, but also the first NFT tied to a real-life luxury sports car.

This year, the iconic luxury car brand will stop the production of its Aventador Coupé car model to focus on the upcoming 2023 new vehicle lineup.

Lamborghini, which wanted to mark this milestone with a historic breakthrough: an NFT auction, partnered with DJ Steve Aoki, digital artist Krista Kim, and brand agency INVNT GROUP to create the digital asset.

The auction's lucky winner will receive the one-of-a-kind NFT and an actual Lamborghini Aventador Coupé model. A special tour of the Museo Lamborghini, exclusive previews of the company's next automobiles, and virtual meet-and-greet sessions with Krista Kim and Steve Aoki are also included in the prize package.

According to Aoki, every design element of this car is purposeful and truly has its own story, and he wanted his music track to reflect the car’s soulful energy.

The virtual asset will include Krista Kim’s signature gradient style.

Meanwhile, INVNT GROUP, a story-telling firm, will fit all the puzzle pieces together. The brand will meticulously integrate all of the components, from the soundtrack to the images to the physical car and bonuses.

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