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Kyochon F&B Co., a leading fried chicken store chain in South Korea, is set to enter the Canadian market this year. It is able to expand in this region after signing a master franchise deal with a local company.
Kyochon’s store openings in Canada are part of its expansion plans in the country’s western region. Initially, the fried chicken brand is aiming to open at least 30 new stores here in the next five years.
The company operates one of the top fried chicken franchises in its home ground Korea. It said on Tuesday, Feb. 21, that it has inked a master franchise agreement with a partner recently. This is expected to boost the presence of Kyochon Chicken in the North American market.
As per Pulse News, the deal was between Kyochon USA and Mirae F&B Holdings, a food service, wholesaler, and retailer subsidiary of Mirae Investment Co. The latter is also into lodging and gas station operations in Canada.
It was said that Kyochon is aiming to advance in this territory, and its first store is set to open this year in Vancouver, Canada. The British Colombian city was chosen because it is the country’s third-largest city and a place where the Korean community is very active. Moreover, Koreans are flourishing in Vancouver which makes it even more ideal for opening well-known homegrown brands.
To reach more markets, Kyochon F&B will also open new stores in other parts of the world. In fact, it is planning to launch its first store in Hawaii within the first half of 2023.
Finally, Kyochon Chicken already has a presence in other countries such as the United States, the Philippines, Malaysia, Thailand, United Arab Emirates, China, and Indonesia. Currently, it has a total of 67 stores outside of South Korea, according to The Korea Economic Daily.
Photo by: Huynh Quyet/Unsplash
