Kellogg’s, ICEE Company announce tie-up to release new breakfast cereal

Kellogg’s Company and The ICEE Company have teamed up to launch a new breakfast cereal. The collaboration between the beverage company and the food manufacturer is happening for the first time.

They have unveiled the new Kellogg’s ICEE Cereal, and the companies said this was inspired by ICEE’s Cherry and Blue Raspberry flavors, which have been its best-selling product. The breakfast cereal was made with an exclusive ingredient that was designed to cool the mouth when eaten. The feeling it gives is said to be an imitation of the refreshing first sip of an ICEE cool drink which everyone knows.

Moreover, the crunchy cereal pieces in Kellogg’s ICEE Cereal are in red and blue, which are the signature color palette of the popular beverage that has been around for decades. The cooling sensation that this new product offers make it one of the best product releases for the summertime.

"Consumers today say they want to feel like a kid again, and there's no better way to 'Let the Kid Out' than digging into a bowl of ICEE branded cereal," The ICEE Company’s vice president of marketing, Natalie Peterson, said in a press release. "This fun combination is just right for anyone who wants to feel like a kid and the first one to the box wins!"

Kellogg Company’s senior director of marketing, Laura Newman, also commented, “Kellogg’s is excited about our first-ever collaboration with ICEE that delivers a ‘cool’ and delicious new cereal to excite your senses. Nothing helps beat the heat like a cold, refreshing ICEE, and now fans can discover all the fun of ICEE at the breakfast table just in time for summer.”

Finally, shoppers can find the new Kellogg’s ICEE Cereal in grocery stores and retail outlets across the U.S. starting this month. Each 8.3-ounce box of cereal costs $5.29, and $6.49 for the 13.2-ounce box.