U.S. Sanctions Iran’s Strait of Hormuz Authority as Global Oil Markets Face Turmoil 
NHS shakeup: if it sounds like we’ve been here before, it’s because we have 
SpaceX Starship V3 Test Flight Boosts IPO Momentum Ahead of Historic Market Debut 
Xiaomi Shares Drop After Weak Q1 Earnings Amid Rising Smartphone Costs 
Wall Street Climbs as Micron Leads Chip Stock Rally Amid Iran Peace Hopes 
U.S. Launches New Strikes on Iran as Trump Signals Peace Deal Uncertainty 
Salesforce Q1 FY2027 Earnings Beat Expectations Despite Soft Q2 Revenue Outlook 
CTOC Goes Live on Bitget Wallet Trading, Expanding Global Access to AI-Powered Healthcare Data Ecosystem 
NIO CEO Says China’s Auto Industry Has Passed Its Golden Era Amid Weak Car Sales 
Meta AI Push Could Add $26 Billion in Revenue by 2027, Wolfe Research Says 
PDG Explores $1 Billion Sale of China Data Center Assets 
European EV Sales Surge in April 2026 as Tesla and Chinese Automakers Gain Ground 
Mega IPOs Like SpaceX and OpenAI Could Reshape S&P 500 and Nasdaq 100 Portfolios in 2026 
SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO 
Yen Stays Near Intervention Zone as Iran Conflict Supports U.S. Dollar 
U.S.-Iran Talks May Take Days as Oil Prices React to Strait of Hormuz Tensions 
Kellogg Company announced on Wednesday, March 15, that it has renamed its snacking unit after the company division. It has named it "Kellanova," which will house the brand's popular snacks such as Pringles and Cheez-It.
Kellogg's created a name for its snack division as the company is planning to divide its business into two independent public companies. As this happens, Kellanova will retain the "K" stock ticker that the food manufacturing firm is currently using.
As per CNBC, the brand's North American cereal unit will be called WK Kellogg Co., and its ticker has yet to be announced. The "Kell" in the new divisions' name symbolizes their connection to Kellogg Company, while "nova" is a Latin word that means new. Overall, the name is meant to signal its goal to become a snacking powerhouse worldwide.
Then again, Kellogg's name will continue to appear on the packaging of the cereal and snack divisions. The firm further revealed that it has also included its employees' ideas for the names of the two companies, and it received over 4,000 suggestions. Many of them submitted labels that still carry the founder's W.K. Kellogg's name.
In any case, the spinoff plan for the company was first announced in June of last year, and it will be formally implemented by the end of this year. The scheme may also include either the sale or separation of Kellogg's Morningstar Farms, and in February this year, the company decided that the plant-based business would just be operated under Kellanova.
"The name Kellanova signals the Company's ambition for the future, building on the strong brand equity and legacy built over the past 117 years as Kellogg Company," Kellogg's chairman and CEO, who will also become Kellanova's chief and chairman, Steve Cahillane, said in a press release.
He added, "The Kellanova logo retains the iconic Kellogg Company 'K' to intentionally connect to our heritage and the strong foundation that got us to where we are today. The forward curved and extended 'v' embodies our forward momentum as we embark on this next chapter."
