Gold demand in India is expected to soften this festive season as record-high prices weigh on jewellery purchases, despite modest gains in investment demand. India, the world’s second-largest consumer of gold, typically sees strong sales during Dussehra, Diwali, and the wedding season, but soaring costs may limit volumes this year.
Local gold prices surged to an all-time high of 109,840 rupees per 10 grams last week, marking a 42% jump in 2025 after a 21% rise in 2024. With household budgets failing to match the price rally, jewellery demand could fall 10%-15% in volume, said Amit Modak, CEO of PN Gadgil and Sons, at the India Gold Conference in New Delhi.
Last year, December quarter demand reached 265.8 metric tons, supported by a price correction and a government cut in import duties to 6% from 15%. This year, however, the rally may curb buying, though demand in value terms is likely to rise given higher prices. Consumer sentiment has shown resilience in recent weeks, according to Sachin Jain, CEO of the World Gold Council’s India operations, who noted growing investment through gold ETFs as the metal outperforms other assets.
India’s gold demand is crucial for global markets, and slower consumption could cap further price rallies. Yet, weaker imports may ease India’s trade deficit and support the rupee. Retail purchases could see some relief from the government’s recent tax cuts on everyday consumer goods, which may boost disposable income and indirectly benefit jewellery buying, said Harshad Ajmera of JJ Gold House in Kolkata.
While overall demand may be lower in volume, India’s cultural affinity for gold ensures it remains central to festive and wedding celebrations, even at record prices.


IMF Forecasts Global Inflation Decline as Growth Remains Resilient
U.S. Eases Venezuela Oil Sanctions to Boost American Investment After Maduro Ouster
Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair
India Budget 2025 Highlights Manufacturing Push but Falls Short of Market Expectations
Wall Street Slides as Warsh Fed Nomination, Hot Inflation, and Precious Metals Rout Shake Markets
U.S.–Venezuela Relations Show Signs of Thaw as Top Envoy Visits Caracas
Japan Election Poll Signals Landslide Win for Sanae Takaichi, Raising Fiscal Policy Concerns
China Manufacturing PMI Slips Into Contraction in January as Weak Demand Pressures Economy
U.S. Stock Futures Slip as Markets Brace for Big Tech Earnings and Key Data
BOJ Policymakers Warn Weak Yen Could Fuel Inflation Risks and Delay Rate Action
Asian Currencies Hold Firm as Dollar Rebounds on Fed Chair Nomination Hopes
UK Employers Plan Moderate Pay Rises as Inflation Pressures Ease but Persist
South Korea Exports Surge in January on AI Chip Demand, Marking Fastest Growth in 4.5 Years
China Factory Activity Slips in January as Weak Demand Weighs on Growth Outlook
U.S. Government Faces Brief Shutdown as Congress Delays Funding Deal
Dollar Holds Firm as Markets Weigh Warsh-Led Fed and Yen Weakness Ahead of Japan Election 



