Under Armour Inc. has developed a new testing methodology to help fight fiber shedding at its source.
The new testing method would support Under Armour’s sustainability goal for 75 percent of fabrics in its products to be made of low-shed materials by 2030.
Under Armour has started using the method to quantify their shed rate early during product development.
The test method offers a simplified process to accurately measure a fabric’s propensity to shed.
It would identify high-shed materials for redevelopment or discontinuation and filter out new textile candidates with high-shed rates before they enter its product development streams.
Fabric and textiles naturally shed fibers when they are made, used, and cleaned. The air, rivers, and food chains can become contaminated with these fiber fragments, commonly referred to as microplastics.
Under Armour's sustainability program, which aims to use more eco-friendly, recyclable materials and more effective design and production techniques in the creation of high-performing clothing, footwear, and accessories, places a priority on supporting innovations that lessen fiber shedding over time.
Under Armour is looking into creative ways to revamp high-shed fabrics, such as mechanical finishes and yarn formations that can promote less shedding, in addition to determining the shedding property of fabrics.


Using the Economic Calendar to Reduce Surprise Driven Losses in Forex
S&P 500 Rises as AI Stocks and Small Caps Rally on Strong Earnings Outlook
Drug pollution in water is making salmon take more risks – new research
Gold Prices Stabilize in Asian Trade After Sharp Weekly Losses Amid Fed Uncertainty
Champions League final 2025: a battle for glory against a backdrop of money and fashion
Denso Cuts Profit Forecast Amid U.S. Tariffs and Rising Costs
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
The pandemic is still disrupting young people’s careers
Disaster or digital spectacle? The dangers of using floods to create social media content
Trump Announces U.S.–India Trade Deal Cutting Tariffs, Boosting Markets and Energy Ties
CSPC Pharma and AstraZeneca Forge Multibillion-Dollar Partnership to Develop Long-Acting Peptide Drugs
Burkina Faso and Mali’s fabulous flora: new plant life record released
Taiwan Urges Stronger Trade Ties With Fellow Democracies, Rejects Economic Dependence on China
UK Employers Plan Moderate Pay Rises as Inflation Pressures Ease but Persist
Can your cat recognise you by scent? New study shows it’s likely
South Korea Inflation Hits Five-Month Low as CPI Reaches Central Bank Target 



