How to Promote your Instagram Account (Researched for 2021)

While you might be feeling the heat from Instagram competition out there, the good news is that there are plenty of ways to promote your Instagram account. However, if you haven't been on Instagram for very long, you might not be aware of every strategy there is.

You might think that there's little more to it than posting your content, but if you want to be part of the cool kids club, you've got to put in a little bit more than this. With this in mind, let's take a look at the best strategies for promoting your Instagram account.

1. Invest in an Instagram Marketing Agency

By far, one of the best ways to promote your Instagram account is to bring in a marketing agency of professional experts who have been in the social media marketing industry for a long time. A marketing agency like Growthoid comprise of industry experts who have spent a lot of time and effort figuring out the best ways to promote their client's Instagram accounts, and if you check out their customer reviews, they're doing a pretty good job at it.

The reality is that the competition is too high out there to do everything by yourself, so getting help from a company like this can take the pressure off so that you can focus more on creating that content that your community loves so much.

2. Cross-Promote

If you are someone who takes your Instagram seriously enough and puts a lot of time and effort into creating content, then the last thing that you want is for it to go to waste. If you are just uploading it to Instagram, then you are definitely not making the most of its potential. One of the best ways to promote your Instagram account is to cross-promote it across other social media networks that you might have, which may include Facebook, Twitter, and YouTube. Successful Instagram influencers who have gone before you have caught onto this strategy, and it is a big reason why they are so successful.

3. Use the Right Hashtags

The bottom line when it comes to hashtags on Instagram is that you can't go too far without them. While hashtags used to be a Twitter thing mostly, these days, you will find them on almost every social media network out there, Instagram included. Your hashtag game is going to make or break the success of your account, so if you want to promote your Instagram account to the right people, make sure that you can connect with them through the right hashtags.

Find hashtags both popular and not so popular in your niche using a hashtag search engine to generate hashtags so that you can get a varied result when it comes to the people in your target audience.

4. Tag Brands in Your Posts

One of the most effective ways to promote your Instagram account and get the attention of brands that you might like to work with one day is to tag them in your post. If you are an aspiring influencer who is trying to one day partner with big brands, then it's definitely worth tagging them in your post.

If you purchase a pair of jeans from a particular brand, for example, make sure to include them in your next post where you feature the jeans so that they can see the effort that you've put into creating content around them. There's also a pretty good chance that they will share your post on their page as well, which is going to help with your promotion in a big way.

One thing brands hate, is paid followers – if you do go this route, make sure you only buy active Instagram followers – not fake ones.

5. Be as Unique as Possible

Last but not least, when it comes to promoting your Instagram account is being smart and savvy with your brand's look, your content, and the overall aesthetic of your Instagram profile.

At the end of the day, if you are hoping to stand out from the crowd and put your Instagram profile in front of the right people, you need to offer them something unique enough that they won't be able to find anywhere else. This definitely isn't the easiest thing to achieve these days, but it is possible, so play around with different themes and designs until you find the perfect fit for your Instagram page.

Final Thoughts

Promoting an Instagram account these days takes a lot more than you think. No longer can you simply take a photo and upload it.

Now, you've got to incorporate all different kinds of strategies, but the good news is that if you know what you're doing and practice it over time, it becomes second nature.

Good luck, and remember to stay focused on the goals that you want to achieve with your Instagram profile.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes