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As soccer superstar Lionel Messi prepares for his debut in Major League Soccer, Hard Rock International, in partnership with Messi, has announced a new menu item - the Messi Chicken Sandwich. The launch, inspired by Messi's Argentine cuisine preferences, aims to make waves in the U.S. dining scene.
USA Today noted that the release of the new chicken sandwich has been timed to coincide with Messi's entry into Major League Soccer. The Argentine professional footballer is set to make his debut with the American soccer club - Inter Miami CF -, and this is just one of the biggest arrivals in the U.S. soccer arena to date.
He is expected to play his first game with the team on July 21 as Inter Miami CF is scheduled to go against Cruz Azul. This will also mark Messi’s reunion with his former Argentina and Barcelona manager, Tata Martino, who took over the team as coach last month.
In any case, Hard Rock released its newest campaign titled “Greatness Happens Here,]” and it features Messi in a chef uniform. He also has images of cooking, chopping, and prepping a sandwich in a kitchen to promote the new Messi Chicken Sandwich. AdWeek mentioned that Hard Rock has been featuring Messi in its ads since 2021, so this is their latest collaboration.
Meanwhile, the new Messi Chicken Sandwich was created based on the soccer player’s love of Milanese, which is a common staple in Argentina. The sandwich offers a delicious treat of crispy Milanese-style chicken breast with melted provolone cheese and herb-infused aioli.
"Leo Messi is not just one of the greatest athletes and cultural icons on the planet, he's also an ambassador who aligns very closely with our values as an organization," Hard Rock International chairman, Jim Allen, said in a press release. "We are extremely honored to partner with someone who embodies the champion and winning spirit in all facets of his professional and personal life, and we look forward to welcoming him to the U.S. as part of our extended Hard Rock family."
Photo by: Hard Rock Press Release
