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Galaxy S20 FE sales: Samsung sold more than 10 million units for over a year
The announcement of Galaxy S20 FE in 2020 was out of Samsung’s usual smartphone cycle every year. But it turned out to be a rewarding launch for the company after the mid-range phone is confirmed to have sold millions after being in the market for a little more than a year.
For a time, the Galaxy S21 FE was rumored to have been canceled due to ongoing supply chain issues and semiconductors shortage. But that turned out to be inaccurate as Samsung already announced the new mid-range phone earlier this week.
It now makes sense for Samsung to make sure the Galaxy S20 FE has a successor. The South Korean tech giant revealed that its first “Fan Edition” phone has sold millions of units since it was released in early October 2020.
Samsung revealed the Galaxy S20 FE’s massive success in a statement to 9To5Google shortly after the Galaxy S21 FE’s announcement. “Since its launch in Q4 2020, Galaxy S20 FE sold 10 million units in just over a year, making it one of Samsung’s best-selling Galaxy smartphones over the past year,” the company said.
The success of the Galaxy S20 FE should not come as a total surprise, though. Less than two months after it entered the market, Wave7 Research reported that 60 percent of representatives of carrier stores in the United States call the mid-range device one of the top three sellers from Samsung.
It was a contrast with what was being reported about the flagship Galaxy S20 devices’ sales months before the Galaxy S20 FE was released. Market analysis firm Omdia reported (via The Elec) in May 2020 that Samsung only sold 3.5 million units of the Galaxy S20+ in its first quarter. All models from the premium Galaxy S20 series reportedly sold just 8.2 million units in the same quarter. Compared to its predecessor, the firm noted that the Galaxy S10 lineup already sold 10.3 million units in the same period in 2019.
The Galaxy S20 FE was presented as a more affordable version of the 2020 Samsung flagship smartphone. The FE device has the same design as the standard Galaxy S20 and a few other flagship-level specs and features. It was powered by the Snapdragon 865 and Exynos 990, depending on the region, and had a Super AMOLED display with a 120Hz refresh rate.
The FE phone had a 12MP main camera and 12MP ultra-wide lens, like the regular Galaxy S20, but it had a smaller 8MP telephoto sensor compared to the regular Galaxy S20’s 64MP telephoto lens. But the Galaxy S20 FE’s price range likely contributed to its massive success abroad. Its starting price was $699, while the standard Galaxy S20 cost at least $999.