Fiksu gets into the white label DSP market with a new groundbreaking platform, BidMind

The newly launched digital advertising platform, BidMind by Fiksu, spells new opportunities for marketers.

Display programmatic advertising isn't just a fad; its popularity is rising due to the tangible benefits it provides. The cross-environment programmatic platform, Fiksu, is bringing white label advertising into the spotlight with a full feature white label DSP powered by AI and ML.

According to the company, BidMind is a product designed to resolve the advertising industry's worst nightmares. These encompass cost, transparency, access to accurate insights, and smooth workflows.

Advertisers and agencies who are already sold on the idea of demand-side platforms still face several issues when it comes to implementation. Common problems include the absence of ad buying infrastructure, the high costs of building a DSP project from scratch, and the waste of valuable resources on inefficiency. That's where white label advertising with BidMind comes in.

The platform empowers advertisers with a customizable solution that allows them endless options when it comes to today's ad buying techniques. For CTV and OTT advertising, there are virtually no limitations to how a brand can steer it's ad campaigns. It's no secret that the demographics with the most spending power are moving towards CTV. Hence, that's where brands should be to maintain a strong presence in video advertising.

For white label advertising, BidMind delivers the following and more to users:

• Self-serve DSP capabilities

Say an advertising agency takes up this product – they can now provide clients with self-serve access. Alternatively, view-only accounts can be set up on the white label advertising platform. This opens up the platform to businesses that have had to deal with strenuous workarounds in their workflows. Best of all, transparency is a building block of BidMind's system.

• Customizable solution

As with all white label solutions, the beauty lies in the ability to make a cutting-edge product truly your own. This platform allows users to create URLs that meet their unique requirements. You can also customize the platform to be consistent with your corporate branding, e.g., corporate logo and color scheme.

When it comes to personalization, the ability to define terms and conditions to suit your business sets this platform apart. As a user, you truly have control over your ad management platform.

Even when it comes to running campaigns, BidMind offers more flexibility than most competitor. It provides total control, from the interface, autonomous campaign approval, all the way up to custom pixels.

• Real-time Reporting

One of BidMind's biggest selling points has to be the real-time reporting available via API or dashboard. Advertisers have the luxury of extensive reports on their campaigns available in real-time.

• Support

One of the top perks of opting for a white label DSP is the support your ad management platform gets. Fiksu is dedicated to providing user support from its team to help advertisers keep a smooth workflow.

All in all, this looks like a giant step forward for ad management in today's digital and competitive world. Demand-side platforms are tapping advertisers directly into the network of publishers, and Fiksu is here to make sure that process becomes a seamless experience worth every penny.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes