Ferrari F1 Announces Multi-Year Partnership with HP as Title Sponsor

Ferrari entered a multi-year partnership with the world's second-largest PC vendor, HP, marking a significant milestone in motorsports sponsorship. This historic agreement positions HP as the new title sponsor of Ferrari's prestigious motor racing team, including its Formula One contingent, starting from the 2023 season.

The Debut of Scuderia Ferrari HP

Under the terms of this groundbreaking partnership, as reported by CNBC, which remain undisclosed in financial detail, the HP logo will proudly adorn Ferrari's Formula One cars. This collaboration will officially commence at the Miami Grand Prix, scheduled for May 3-5, where the team will compete under its new moniker, Scuderia Ferrari HP.

To celebrate this union, a unique edition Ferrari car livery, tailor-made for the Miami race, will be unveiled, marking a new chapter for Ferrari in the high-stakes world of Formula One racing.

A Leap Forward in Tech and Innovation

Sportscal noted that since the end of its partnership with Philip Morris's Mission Winnow in 2021, Ferrari has been looking for a title sponsor that aligns with its forward-thinking vision. This collaboration with HP fills that space, bringing together the pinnacle of motorsport and cutting-edge technology.

HP's adaptive PCs, devices, collaborative products, and printing capabilities will now power Ferrari's racing pursuits. According to the joint statement, this integration is set to "turbocharge training precision and optimize strategic decision-making" for Ferrari, both on the racetrack and beyond.

Commitment to Sustainable Innovation

Further strengthening this partnership is a shared pledge towards sustainable innovation and educational initiatives. Both Ferrari and HP are committed to leveraging their collaboration to advance the performance of the Scuderia Ferrari HP team and contribute positively to their communities and the environment.

Ferrari and HP's revolutionary alliance builds a promising future for both entities, driven by a passion for excellence, innovation, and sustainability. Fans around the globe are eagerly awaiting the debut of Scuderia Ferrari HP at the Miami Grand Prix, heralding the start of a thrilling and technologically advanced era for Formula One racing.

Photo: Ferrari Newsroom