Ethereum has become quite popular in recent months, with many believing that it will take the blockchain to the next level of usability.

In order to bridge the gap between the developers and the mainstream world, Ethereum.net, a comprehensive media and community site solely dedicated to the decentralized blockchain technology of the Ethereum platform has launched.

“In order for Ethereum to reach a pivot that will catapult it into wider adoption, it needs to be relayed in a manner that will successfully reach the reader on a level they can understand and relate to. Everyday consumers don't completely understand how their smartphones operate, but they still use them”, the official announcement reads. “Ethereum.net's hope is to replicate that same act by creating content that lets its audience know that this emerging technology will be crucial for the everyday consumer.”

Ethereum.net promotes the technology while maintaining a level that is understandable. In addition, it also facilitates peer-to-peer interaction, discussion and advice, resource sharing, networking, an international job board, and other forms of social engagement. Through this engagement, connections may procure development and produce positive outcomes.

"I continue to be impressed by the societal concerns of the development community surrounding Ethereum. I plan to direct significant resources towards fostering this community, and the launch of Ethereum.net is just the beginning" said Jeffrey Berns, CEO, Berns Inc.

Ethereum.net is a division of Berns Inc. located in Canoga Park. It aims to educate, cultivate, and encourage the acceptance and development of new services, businesses and ventures to be built on the Ethereum platform.